Christina Lemieux

Visionary
DISC Type : Ds

Executive Strategy Director at PG ONE

Greater London, England, United Kingdom

Overview

Christina is an Executive Strategy Director at PG One and Saatchi & Saatchi with over 20 years of experience building global brands like P&G, Intel, and British Airways. A Colby College and University of Oxford alumna, people describe her as insightful, intelligent, and charismatic. She often speaks on personal branding and AIs role in advertising.

Outside of work, she is a strong advocate for gender and social equity, chairing Publicis Groupes VivaWomen! UK and serving on the board of the Mitchell Institute, which supports students from her home state of Maine. Inspired by her upbringing in a four-generation lobster fishing family, she is a published author and mother to three children.

Unique fact: In 1995, she was one of the first students to be named a Mitchell Scholar, an honor from the same non-profit she now helps lead.

Personality Overview

Big Vision Person

Goal-Oriented

Risk Tolerant

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

AI in Advertising
Co-designs and teaches a popular APG training course on using AI to answer creative briefs and frequently speaks on AI's impact on brand strategy.
Gender Equity
Chairs VivaWomen! UK, Publicis Groupe's gender diversity resource group, and speaks publicly on closing the gender pay gap and valuing maternity leave as a leadership program.
Education Access
Serves on the Board of Directors for the Mitchell Institute, a non-profit that helps students from Maine realize their aspirations for higher education.

Media Appearances

Scholars Speak Podcast: Christina Lemieux - The Mitchell Institute. Featured in The Mitchell Institute

See Now

Three New Leaders Join the Mitchell Institute’s Board of Directors. Featured in The Mitchell Institute

See Now

Work History

7-2023
Executive Strategy Director at PG ONE
7-2023
Executive Strategy Director at Saatchi & Saatchi UK
1-2023
Member Board of Directors at Mitchell Institute
2-2020 - 3-2024
Chairman at VivaWomen! UK
7-2017 - 8-2023
Global Planning Director at PG ONE

Education

1995 - 1999
BA from Colby College
1998 - 1998
English Literature from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 26 Location : Greater London, England, United Kingdom Job Level : Senior Designation : Executive Strategy Director at PG ONE
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Insights For Selling To Christina

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • During followups, use phone or text if needed, they should be fine
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christina is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Christina

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Christina move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Christina take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Christina

Personality Compatibility


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