Deborah Grass

Observer
DISC Type : ci

Senior Product Manager at Asda

Pannal, England, United Kingdom

Overview

Deborah is a retail marketing professional with over 20 years of experience, currently serving as a Senior Product Manager at Asda. An alumnus of the University of Bristol, she is an accomplished leader specializing in financial analysis, commercial management, and driving customer-focused business change while developing strong teams.

Her professional experience extends to corporate social responsibility, where she has developed and executed Asdas community strategy. This involved managing programs with national and local charities, as well as the ASDA Sporting Chance initiative, indicating a focus on community engagement.

Unique fact: Deborah has managed trading event programs valued at over £1 billion and has been responsible for fresh food categories with £712 million in sales.

Personality Overview

Curious

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Retail Marketing Events
In a prior role, she focused on 'retail-tainment, ' using in-store family-fun events and brand partnerships to create excitement and drive commercial results outside of price promotions.
Commercial Management
Has extensive experience managing the sales and profitability for major retail categories, including direct responsibility for a £712 million fresh foods division at Asda.
Team Leadership
Throughout her career, she has consistently held roles focused on leading, coaching, and developing teams of trading buyers, marketers, and other managers.

Media Appearances

Creating new products for Asda – Food Matters Live Podcast. Featured in Food Matters Live

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Career Conversations – Creating new products for Asda (Food Matters Live). Featured in Food Matters Live

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Work History

2-2012
Senior Product Manager at Asda
6-2010
Marketing Events General Manager at Asda
11-2006 - 6-2010
Local Marketing & Community General Manager at Asda
7-2005 - 10-2006
Retail Food Marketing General Manager at Asda
5-2003 - 6-2005
Trading General Manager Fresh Foods at Asda

Education

1989 - 1991
Management Accounting from CIMA
1985 - 1989
2.1 B.Ed Hons from University of Bristol

More Information

Social Presence :

Prographics :

Exp : 36 Location : Pannal, England, United Kingdom Job Level : Middle Designation : Senior Product Manager at Asda
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Insights For Selling To Deborah

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deborah is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Deborah

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Deborah move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Deborah take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Deborah

Personality Compatibility


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