Deborah Grass in

Deborah Grass

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Senior Product Manager at Asda
📍 Pannal, England, United Kingdom

Deborah is a retail marketing professional with over 20 years of experience, currently serving as a Senior Product Manager at Asda. An alumnus of the University of Bristol, she is an accomplished leader specializing in financial analysis, commercial management, and driving customer-focused business change while developing strong teams.

Her professional experience extends to corporate social responsibility, where she has developed and executed Asdas community strategy. This involved managing programs with national and local charities, as well as the ASDA Sporting Chance initiative, indicating a focus on community engagement.

Unique fact: Deborah has managed trading event programs valued at over £1 billion and has been responsible for fresh food categories with £712 million in sales.

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Experience
36 Years
Current Role
Senior Product Manager
Job Level
Middle
Location
Pannal, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Deborah cares about

Retail Marketing Events
In a prior role, she focused on 'retail-tainment, ' using in-store family-fun events and brand partnerships to create excitement and drive commercial results outside of price promotions.
Commercial Management
Has extensive experience managing the sales and profitability for major retail categories, including direct responsibility for a £712 million fresh foods division at Asda.
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Career

Work history

2-2012
Senior Product Manager
Asda
6-2010
Marketing Events General Manager
Asda
11-2006 - 6-2010
Local Marketing & Community General Manager
Asda
7-2005 - 10-2006
Retail Food Marketing General Manager
Asda
5-2003 - 6-2005
Trading General Manager Fresh Foods
Asda
In the press

Media appearances

Creating new products for Asda – Food Matters Live Podcast. Featured in Food Matters Live
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Career Conversations – Creating new products for Asda (Food Matters Live). Featured in Food Matters Live
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Education
1989 - 1991
Management Accounting
CIMA
1985 - 1989
2.1 B.Ed Hons
University of Bristol
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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