Darina Hall
Senior Technical & Quality Director at Asda
📍 Greater Leeds Area, United Kingdom
Darina Hall is a senior director at Asda, leading the technical, quality, and sustainable sourcing divisions. With over 20 years in the food FMCG and retail industries, she has a proven track record of delivering business change and setting clear strategic visions. She holds a Bachelor of Science from Cardiff University.
Darina is a key public voice for Asdas sustainability initiatives, championing plastic reduction and responsible sourcing in the companys supply chains.
Read the full overview →Experience
14 Years
Current Role
Senior Technical & Quality Director
Job Level
Senior
Location
Greater Leeds Area, United Kingdom
Personality Overview
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Priorities
Topics Darina cares about
Sustainable Sourcing
She leads and speaks publicly on Asda's sustainability strategy, covering responsible sourcing of palm oil, chicken welfare, and commitments to British farmers.
Food Quality
Her role centers on upholding and advancing the technical and quality standards for all products across Asda, ensuring consumer trust and safety.
Career
Work history
2-2017
Senior Technical & Quality Director
Asda
5-2015 - 2-2017
Senior Director Regulatory Compliance
Asda
1-2012 - 5-2015
Head of Product Development
Asda
In the press
Media appearances
Food Authenticity and Traceability Breakfast Meeting – Speaker Biographies (includes Darina Hall, Senior Technical & Quality Director, Asda). Featured in Institute of Food Science and Technology (IFST)
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Asda Technical Award for Greencore – Quote from Darina Hall, Senior Technical & Quality Director, Asda. Featured in Greencore
+3 more appearances
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Education
Bachelor of Science - BS
Cardiff University / Prifysgol Caerdydd
Social presence
Other Asda Employees
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