Darina Hall is a senior director at Asda, leading the technical, quality, and sustainable sourcing divisions. With over 20 years in the food FMCG and retail industries, she has a proven track record of delivering business change and setting clear strategic visions. She holds a Bachelor of Science from Cardiff University.
Darina is a key public voice for Asdas sustainability initiatives, championing plastic reduction and responsible sourcing in the companys supply chains.
Darina Hall
Senior Technical & Quality Director at Asda
Greater Leeds Area, United Kingdom
Overview
Topics They Care About
Sustainable Sourcing
She leads and speaks publicly on Asda's sustainability strategy, covering responsible sourcing of palm oil, chicken welfare, and commitments to British farmers.
Food Quality
Her role centers on upholding and advancing the technical and quality standards for all products across Asda, ensuring consumer trust and safety.
Packaging Innovation
A key focus of her work is driving Asda's strategy to reduce plastic and implement more sustainable packaging solutions across their product lines.
Media Appearances
Food Authenticity and Traceability Breakfast Meeting – Speaker Biographies (includes Darina Hall, Senior Technical & Quality Director, Asda). Featured in Institute of Food Science and Technology (IFST)
Asda Technical Award for Greencore – Quote from Darina Hall, Senior Technical & Quality Director, Asda. Featured in Greencore
Darina Hall – Senior Technical & Quality Director at Asda (profile). Featured in The Org
Work History
2-2017
Senior Technical & Quality Director at Asda
5-2015 - 2-2017
Senior Director Regulatory Compliance at Asda
1-2012 - 5-2015
Head of Product Development at Asda
Education
Bachelor of Science - BS from Cardiff University / Prifysgol Caerdydd
More Information
Social Presence :
Prographics :
Exp : 14
Location : Greater Leeds Area, United Kingdom
Job Level : Senior
Designation : Senior Technical & Quality Director at Asda
