Christina Marpe

Questioner
DISC Type : c

Director Brand Experience, Corporate Communication & Change at ALDI DX

Germany

Overview

Christina has no verified overview

Personality Overview

Price-Sensitive

Cautious & Analytical

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Christina has no verified topics they care about

Media Appearances

Christina has no verified media appearances

Work History

7-2025
Director Brand Experience, Corporate Communication & Change at ALDI DX
8-2022 - 7-2025
Director HR Talent & Culture at ALDI DX
7-2022 - 8-2022
Travel at Career Break
8-2021 - 6-2022
Global Head of Employer Branding / Talent Attraction at ZF Group
10-2017 - 8-2021
Head of Talent Acquisition Western Europe at ZF Group

Education

1998 - 2000
Bankkauffrau from Deutsche Bank AG
2001 - 2006
Dipl. Betriebswirtin (FH) from University of Applied Scienes Düsseldorf

More Information

Social Presence :

Prographics :

Exp : 21 Location : Germany Job Level : Mid-senior Designation : Director Brand Experience, Corporate Communication & Change at ALDI DX
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Insights For Selling To Christina

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christina is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Christina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Christina move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Christina take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Christina

Personality Compatibility


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