Christina Self

Wildcard
DISC Type : sci

Associate Director, FSQA Consumer Relations at Tyson Foods

Springdale, Arkansas, United States

Overview

Christina is a seasoned leader with over 20 years at Tyson Foods, currently serving as the Associate Director of FSQA Consumer Relations. She specializes in food safety, quality assurance, and strategic consumer interaction. She holds a degree from the University of Arkansas Grantham and is certified in mindful communication.

Outside of her core responsibilities, Christina is deeply invested in her teams morale and development. She frequently celebrates her colleagues achievements and organizes team-building activities. She has also shown support for philanthropic causes, such as disaster relief efforts.

She recently earned a certification in "Mindful Communication for Less Conflict and Stronger Relationships".

Personality Overview

Requires Proof

Curious But Skeptical

Friendly But Slow

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Team Leadership
Frequently posts about celebrating her team's dedication and organizes activities to foster a positive and collaborative work culture.
Consumer Satisfaction
Her long-standing role in FSQA Consumer Relations is centered on managing customer interactions and ensuring high standards of quality and safety.
Mindful Communication
Recently completed a certification in this area and posted about its importance for reducing conflict and building stronger professional relationships.

Media Appearances

Christina has no verified media appearances

Work History

10-2024
Associate Director, FSQA Consumer Relations at Tyson Foods
11-2022 - 10-2024
Sr. Manager FSQA, Consumer Relations at Tyson Foods
12-2019 - 11-2022
Manager, FSQA at Tyson Foods

Education

1-2022 - 4-2025
Bachelor's degree from University of Arkansas Grantham

More Information

Social Presence :

Prographics :

Exp : 5 Location : Springdale, Arkansas, United States Job Level : Mid-senior Designation : Associate Director, FSQA Consumer Relations at Tyson Foods
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Insights For Selling To Christina

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Persuade objectively how your product will help them achieve their goals
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christina is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Christina

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Christina move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Christina take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Christina

Personality Compatibility


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