Christina (Tina) Robertson

Initiator
DISC Type : Di

VP, Global Growth Marketing at Atlas

Alpharetta, Georgia, United States

Overview

Christina (Tina) is a visionary B2B marketing leader with over 18 years of experience building revenue-driving omnichannel programs for companies like Georgia-Pacific, GE, and ManpowerGroup. She holds a BS from the University of Florida and is a Certified Inclusive Leader. Colleagues frequently describe her as strategic, tenacious, and a driving force.

Tina was a "Circle of Stars Winner" at ManpowerGroup, an award given to the top 10% most impactful employees.

Personality Overview

Friendly Challenger

Confident

Conviction Driven

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

B2B Growth Marketing
Her work focuses on driving significant results, such as doubling MQL-to-deal conversion rates while lowering customer acquisition costs.
Omnichannel Programs
She has over 18 years of experience developing and leading national and global omnichannel marketing programs.
Data-Driven Insights
She emphasizes being prepared with actionable insights and is recognized for her keen eye for data and trends.

Media Appearances

Christina has no verified media appearances

Work History

5-2025
VP, Global Growth Marketing at Atlas
4-2024 - 5-2025
Director, North America Integrated Marketing at ManpowerGroup
7-2023 - 4-2024
Director, Sales Enablement & Marketing Services, North America at ManpowerGroup
7-2021 - 6-2023
Product Marketing Director at ManpowerGroup
10-2020 - 7-2021
Customer Marketing Lead, North America at Kimberly-Clark Professional

Education

2003 - 2007
BS from University of Florida
Education details unavailable from Institute for Advanced Advertising Studies

More Information

Social Presence :

Prographics :

Exp : 11 Location : Alpharetta, Georgia, United States Job Level : Senior Designation : VP, Global Growth Marketing at Atlas
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Insights For Selling To Christina (Tina)

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Refer to testimonials from well known people to highlight the value of your product
  • Focus on the big picture and the strategic value of your product

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christina (Tina) is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Christina (Tina)

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Christina (Tina) move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Christina (Tina) take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Christina (Tina)

Personality Compatibility


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