Christine Franklin

Examiner
DISC Type : cs

Executive Director at The DHC Group

Washington DC-Baltimore Area, United States

Overview

Christine Franklin is an Executive Director at The DHC Group, specializing in strategic marketing, operations, and business development within the healthcare industry. Her career highlights include creating renowned marketing events and focusing on effective communication strategies.

She is passionate about people, clients, and the healthcare consumer, often reflecting on authenticity, humor, and insights within her community. Christine enjoys connecting with industry leaders and bringing new ideas to life.

People often call her strategic, results-oriented, and an excellent communicator, with strong interpersonal and digital marketing skills.

Personality Overview

Tough To Convince

Overcautious

Status Quo Seeker

They tend to be clear about their needs and limitations and are unlikely to promise too much.  The only way to convince them is by showing them examples and ample proof. They are always well-planned and adopt a systematic approach.

Topics They Care About

Healthcare Marketing
Christine is deeply passionate about communicating the right message at the right moment within the healthcare consumer space.
Digital Health Innovation
Her recent posts discuss the impact of virtual care, patient data trends, and digital innovation in pharma, highlighting new ideas for the future.
Industry Events
Christine has a history of creating renowned and respected marketing events, bringing together industry leaders for connection and insights.

Media Appearances

Christine has no verified media appearances

Work History

1-2020
Executive Director at The DHC Group
6-2013
Principal and Strategist at Three Cords Strong, LLC
8-2013
Board Member at Digital Health Coalition
9-2013 - 11-2018
Executive Director at PoC3 (The Point of Care Communication Council)
5-2003 - 6-2013
VP of Marketing and Sales at DTC Perspectives

Education

2000 - 2003
Education details unavailable from Rutgers University
1999 - 2000
Education details unavailable from Hope College

More Information

Social Presence :

Prographics :

Exp : 21 Location : Washington DC-Baltimore Area, United States Job Level : Senior Designation : Executive Director at The DHC Group
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Insights For Selling To Christine

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christine is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Christine

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Christine move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Christine take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Christine

Personality Compatibility


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