Christine Sanzillo

Energizer
DISC Type : I

SVP, Business Intelligence & Analytics at Paramount+

New York, New York, United States

Overview

Christine Sanzillo is a senior executive at Paramount+, leading enterprise performance and executive insight. Her expertise lies in leveraging business intelligence and analytics to drive subscription growth, engagement, and retention strategies for major streaming services like Paramount+ and Showtime.

She is focused on the media and entertainment landscape, with a particular interest in major players like WarnerMedia and Sony Pictures Entertainment.

Christine excels at creating operating systems and governance structures that inform critical cross-functional decisions on content investment and subscriber strategy.

Personality Overview

Full Of Energy

Informal

Enthusiastic

They are friendly, approachable and love to make new connections.  They are always positive and upbeat, so take their promises with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Subscription Growth
Her roles at Paramount+ and Showtime have been centered on strategies for subscriber growth, engagement, and retention in the competitive streaming market.
Data-Driven Decisions
As a leader in Business Intelligence and Analytics, she specializes in using data to inform high-stakes decisions on content and business strategy.
Consumer Insights
Her background includes leading consumer research to understand audience behavior, which directly impacts content investment and marketing efforts.

Media Appearances

Christine has no verified media appearances

Work History

5-2023
SVP, Business Intelligence & Analytics at Paramount+
3-2020 - 5-2023
SVP, Streaming Business Insights, Consumer Research & Data Strategy at Showtime Networks Inc.
12-2018 - 3-2020
SVP, Streaming Business Insights & Consumer Research at Showtime Networks Inc.
11-2013 - 12-2018
VP, Streaming Business Insights at Showtime Networks Inc.
8-2011 - 11-2013
Sr Director, Content and Subscriber Insights at Showtime Networks Inc.

Education

Education details unavailable from Northeastern University

More Information

Social Presence :

Prographics :

Exp : 23 Location : New York, New York, United States Job Level : Leadership Designation : SVP, Business Intelligence & Analytics at Paramount+
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Insights For Selling To Christine

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Be friendly and entertaining in your conversation
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christine is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Christine

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Christine move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Christine take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Christine

Personality Compatibility


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