Christine Siemssen in

Christine Siemssen

Enigma · DISC type cid
Chief Marketing & Digital Officer at Danone
📍 Netherlands

Christine Siemssen is the Chief Marketing & Digital Officer at Danone, where she has worked for over 28 years. She leads the companys global marketing and digital transformation, focusing on innovation realization and driving growth for iconic brands like Actimel, Alpro, and Evian. She studied at the University of Mannheim and Westfälische Wilhelms-Universität Münster.

Christine is passionate about leveraging business for positive impact on health and sustainability. She actively participates in summits focused on driving meaningful change and breaking generational boundaries, and believes in empowering teams to navigate the complexities of a fast-paced world.

Having spent nearly three decades at Danone, she has risen through various leadership roles to a global C-suite position.

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Current Role
Chief Marketing & Digital Officer
Location
Netherlands
Personality Overview

How Christine shows up

Friendly Yet Blunt
Persuasive & Assertive
Challenger

They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Priorities

Topics Christine cares about

Digital Transformation
As CMDO, she is focused on Danone's digital marketing strategy, using data and AI to personalize consumer journeys and drive business growth.
Brand Value Creation
Emphasizes the importance of investing behind brands to prove business value, a key takeaway from her time at events like Cannes Lions.
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Career

Work history

10-2023
Chief Marketing & Digital Officer
Danone
10-2021 - 9-2023
General Manager D-A-CH
Danone
4-2019 - 9-2021
SVP Chief Growth Officer Specialized Nutrition
Danone
5-1995 - 9-1997
Senior Brand Manager
Henkel
10-1994 - 4-1995
Brand Manager
The Clorox Company
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1989 - 1991
Education details unavailable
University of Mannheim
1986 - 1989
Education details unavailable
Westfälische Wilhelms-Universität Münster
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

Other Danone Employees

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