Christophe FOURNIER

Critic
DISC Type : C

Chargé de Mission Innovation Pédagogique IAE France at IAE FRANCE - Écoles Universitaires de Management

Greater Montpellier Metropolitan Area, France

Overview

Christophe Fournier is a Professor of Marketing and Sales at IAE Montpellier and President of AUNEGE, the French digital university for economics and management. He is a leading expert in sales force management and a prolific author, having published a key textbook on the subject with Dunod.

His passion for education extends globally, as he frequently serves as a visiting professor at universities in countries such as Brazil, Thailand, and Finland. This international experience reflects a deep interest in diverse educational approaches and cultural exchange.

He created the first French-speaking MOOC on "Sales Force Management, " which has successfully reached over 30, 000 learners across its editions.

Personality Overview

Negotiator

Critic

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Digital Pedagogy
As President of AUNEGE and head of Pedagogical Innovation at IAE Montpellier, he actively promotes the use of e-learning, MOOCs, and digital tools in higher education.
Sales Force Management
This is his core area of academic expertise. He has authored a textbook, created a popular MOOC, and published extensive research on the subject.
AI in Education
He explores the practical application of AI in teaching and research, advocating for its conscious and efficient use while being mindful of its limitations and biases.

Media Appearances

Christophe has no verified media appearances

Work History

10-2024
Chargé de Mission Innovation Pédagogique IAE France at IAE FRANCE - Écoles Universitaires de Management
5-2023
Membre du groupe d’experts @IFADEM at Institut de la Francophonie pour l’éducation et la formation (IFEF - OIF)
10-2019
President Aunege at AUNEGE
9-2018
Professor of Marketing and Sales at IAE Montpellier
9-2018
Professeur de Management Commerciales et Ventes at IAE Montpellier

Education

1991 - 1994
PhD from Université de Montpellier 2
9-1989 - 7-1990
Education details unavailable from CentraleSupélec
9-1986 - 7-1990
ex Ens Cachan from ENS Paris-Saclay
9-1986 - 9-1987
Licence from University of Paris I: Panthéon-Sorbonne
9-1983 - 8-1986
Deug et Licence from Université de Bourgogne

More Information

Social Presence :

Prographics :

Exp : 27 Location : Greater Montpellier Metropolitan Area, France Job Level : N/A Designation : Chargé de Mission Innovation Pédagogique IAE France at IAE FRANCE - Écoles Universitaires de Management
URL has been copied!

Insights For Selling To Christophe

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christophe is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Christophe

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Christophe move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Christophe take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Christophe

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.