Sridhar Guda is a Professor of Marketing at the Indian Institute of Management, Kozhikode, where he has taught for over 19 years. His expertise centers on elevating the sales profession through research in rural marketing, distribution channels, and sales best practices. Colleagues and students describe him as inspiring, motivating, committed, and grounded.
Outside of academia, Sridhar explores the intersection of spirituality and professional life, having co-authored papers on the topic. In a recent creative endeavor, he co-authored a childrens book that explains astronomy by personifying the moon, blending scientific concepts with storytelling to engage young minds. He also uses Bollywood metaphors to explain complex topics like academic writing.
Unique fact: He recently published a childrens storybook, "Stories of Chanda Mama: Legend of the Moon," to teach astronomy in a fun, accessible way.
Read the full overview →They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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