Sridhar Guda in

Sridhar Guda

Visionary · DISC type Ds
Professor at Indian Institute of Management, Kozhikode
📍 Kerala, India

Sridhar Guda is a Professor of Marketing at the Indian Institute of Management, Kozhikode, where he has taught for over 19 years. His expertise centers on elevating the sales profession through research in rural marketing, distribution channels, and sales best practices. Colleagues and students describe him as inspiring, motivating, committed, and grounded.

Outside of academia, Sridhar explores the intersection of spirituality and professional life, having co-authored papers on the topic. In a recent creative endeavor, he co-authored a childrens book that explains astronomy by personifying the moon, blending scientific concepts with storytelling to engage young minds. He also uses Bollywood metaphors to explain complex topics like academic writing.

Unique fact: He recently published a childrens storybook, "Stories of Chanda Mama: Legend of the Moon," to teach astronomy in a fun, accessible way.

Read the full overview →
Experience
19 Years
Current Role
Professor
Location
Kerala, India
Personality Overview

How Sridhar shows up

Fast But Thoughtful
Goal-Oriented
Big Vision Person

They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Priorities

Topics Sridhar cares about

Nobler Sales Profession
His stated aim is to make the sales profession nobler, focusing on best practices, rural marketing, and distribution channels, which is a core theme in his work.
Rural Marketing
He has a deep interest in the challenges of reaching rural markets, evidenced by his publications on last-mile distribution and product adaptation for these specific segments.
+5 more topics Login to view topics
Career

Work history

2-2018
Professor
Indian Institute of Management, Kozhikode
7-2012 - 2-2018
Associate Professor
Indian Institute of Management, Kozhikode
4-2007 - 6-2012
Assistant Professor (Marketing)
Indian Institute of Management, Kozhikode
2013 - 2013
Visiting Associate Professor
AIT Bangkok
10-2000 - 6-2003
Faculty
Institute of Technology and Management, Warangal
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2003 - 2010
FPRM
Institute of Rural Management, Anand
2001 - 2006
Ph.D.
Kakatiya University
1996 - 1998
M.B.A.
Kakatiya University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Sridhar. Free, 10 seconds.