Sridhar Guda

Sridhar Guda is a Professor of Marketing at the Indian Institute of Management, Kozhikode, where he has taught for over 19 years. His expertise centers on elevating the sales profession through research in rural marketing, distribution channels, and sales best practices. Colleagues and students describe him as inspiring, motivating, committed, and grounded.

Outside of academia, Sridhar explores the intersection of spirituality and professional life, having co-authored papers on the topic. In a recent creative endeavor, he co-authored a childrens book that explains astronomy by personifying the moon, blending scientific concepts with storytelling to engage young minds. He also uses Bollywood metaphors to explain complex topics like academic writing.

Unique fact: He recently published a childrens storybook, "Stories of Chanda Mama: Legend of the Moon," to teach astronomy in a fun, accessible way.