Sridhar Guda

Visionary
DISC Type : Ds

Professor at Indian Institute of Management, Kozhikode

Kerala, India

Overview

Sridhar Guda is a Professor at the Indian Institute of Management, Kozhikode, with a mission to make the sales profession nobler. His expertise covers sales best practices, rural marketing, and distribution channels. Colleagues and students describe him as inspiring, innovative, and deeply committed to his work.

Beyond his marketing focus, Sridhar is passionate about education and storytelling. He has explored the intersection of spirituality and professional life in his research and recently co-authored a childrens book to make complex scientific topics like astronomy accessible and engaging for young minds.

Unique fact: He turned a classroom experiment into a childrens storybook about the moon, which was recognized by Indias national education council (NCERT).

Personality Overview

Fast But Thoughtful

Goal-Oriented

Big Vision Person

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Noble Selling
Aims to elevate the sales profession by integrating positive psychology, ethics, and spirituality into sales practices, as seen in his various publications and personal mission statement.
Rural Marketing
Focuses on the unique challenges of reaching rural populations, having authored case studies on last-mile distribution and product adaptation for these specific markets.
Creative Pedagogy
Employs innovative teaching methods, such as creating a children's book to explain astronomy and using metaphors from Bollywood and popular culture in his courses.

Media Appearances

Sridhar has no verified media appearances

Work History

2-2018
Professor at Indian Institute of Management, Kozhikode
7-2012 - 2-2018
Associate Professor at Indian Institute of Management, Kozhikode
4-2007 - 6-2012
Assistant Professor (Marketing) at Indian Institute of Management, Kozhikode
2013 - 2013
Visiting Associate Professor at AIT Bangkok
10-2000 - 6-2003
Faculty at Institute of Technology and Management, Warangal

Education

2003 - 2010
FPRM from Institute of Rural Management, Anand
2001 - 2006
Ph.D. from Kakatiya University
1996 - 1998
M.B.A. from Kakatiya University
Doctor of Philosophy - PhD from Jobs in Warangal

More Information

Social Presence :

Prographics :

Exp : 19 Location : Kerala, India Job Level : N/A Designation : Professor at Indian Institute of Management, Kozhikode
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Insights For Selling To Sridhar

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sridhar is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Sridhar

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Sridhar move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Sridhar take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Sridhar

Personality Compatibility


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