Lesley Murphy

Questioner
DISC Type : c

Lecturer at Technological University Dublin

Ireland

Overview

Lesley is an experienced Lecturer at Technological University Dublin with a background as a National Account Manager at Cadbury. Her Ph. D. focuses on Strategic Account Management, and she applies 18 years of higher education experience to her teaching, emphasizing practical, problem-based learning for students from undergraduate to MBA levels.

She has a strong intellectual curiosity about the dynamics of digital spaces, with a research interest in how online communities interact and transfer knowledge. Lesley is also interested in understanding the broader interplay of marketing ecosystems. People who have worked with her describe her as insightful and articulate.

Unique fact: Before her academic career, she was a National Account Manager for the multinational confectionery company Cadbury.

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Strategic Account Management
Her Ph. D. focused on this topic, she teaches it at the MBA level, and actively works with The Association for Key Account Management (AKAM).
Applied Business Education
Emphasizes a practical approach, using Problem Based Learning and real-world client projects with companies like Bellurgan Precision Engineering in her modules.
Business Sustainability
Recently collaborated with Huawei and the TU Dublin Enterprise Academy on a Business Sustainability project for over 170 marketing and business students.

Media Appearances

Lesley has no verified media appearances

Work History

10-2007
Lecturer at Technological University Dublin
10-2007 - 9-2014
Ph.D Researcher at Technological University Dublin
9-2007 - 2012
Lecturer at Various
2003 - 2007
National Account Manager at Cadbury plc.
2001 - 2003
Senior Account Executive at TNS Worldpanel

Education

2007 - 2014
Doctor of Philosophy (Ph.D.) from Technological University Dublin
2001 - 2003
MBS from Dublin City University
CEP from Sciences Po Grenoble
Education details unavailable from Methodist College Belfast
BA from Queen's University Belfast

More Information

Social Presence :

Prographics :

Exp : 25 Location : Ireland Job Level : N/A Designation : Lecturer at Technological University Dublin
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Insights For Selling To Lesley

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lesley is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Lesley

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lesley move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Lesley take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Lesley

Personality Compatibility


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