Christopher Ashworth

Enthusiast
DISC Type : i

Board Member at PR electronics

Copenhagen, Capital Region of Denmark, Denmark

Overview

Christopher is a performance-driven executive with a track record in transforming global industrial companies. He recently led the strategic turnaround and separation of FLSmidths Cement business, preparing it for divestment. He has held senior leadership roles at Schneider Electric and now serves as a Board Member for PR electronics.

He holds an Executive MBA from INSEAD and has completed executive education at Harvard Business School.

Unique fact: Christopher was instrumental in establishing FLSmidths century-old cement division as a standalone "pure play" business, navigating a significant corporate transformation.

Personality Overview

Amiable & Agreeable

Optimistic

Non-Confrontational

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Business Transformation
He has a proven track record of leading portfolio transformations and restructuring efforts at large industrial companies like FLSmidth and Schneider Electric.
Sustainable Cement
He led FLSmidth Cement's focus on the "green transition, " committing to developing technologies to reduce the industry's significant CO2 emissions and celebrating sustainability projects.
Corporate Divestment
His most recent role involved leading the strategic separation and successful turnaround of a major business unit specifically for its divestment from the parent group.

Media Appearances

Christopher has no verified media appearances

Work History

3-2024
Board Member at PR electronics
10-2023 - 7-2025
Executive Vice President & President, FLSmidth Cement at FLSmidth
4-2013 - 11-2022
Vice President & Managing Director - Eurotherm at Schneider Electric
9-2010 - 3-2013
General Manager - Equipment Group EMEA at Schneider Electric
7-2009 - 8-2010
Director - EMEA at Wonderware

Education

2009 - 2009
Executive Education from Harvard Business School
2000 - 2000
Exec MBA Class from INSEAD

More Information

Social Presence :

Prographics :

Exp : 21 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : N/A Designation : Board Member at PR electronics
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Insights For Selling To Christopher

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christopher is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Christopher

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Christopher move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Christopher take some risk or not?

  • They can take some low-probability risks if needed.

You And Christopher

Personality Compatibility


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