Laura Harrison

Observer
DISC Type : ic

Head of Marketing - Product at Sherwin-Williams

Greater Reading Area, United Kingdom

Overview

Laura Harrison is the Head of Marketing - Product at Sherwin-Williams, leading a team of product marketers for multiple brands across Europe. An experienced brand and product manager from the consumer goods industry, she holds a BA HONS in Marketing from the University of Plymouth and has a strong background in integrated marketing.

Laura is passionate about improving the consumer journey within the retail space, particularly in the home improvement sector. She takes a keen interest in how major brands like B&Q and Virgin engage with their customers, constantly working to make the shopping experience easier and more intuitive for consumers.

She recently led the successful launch of a new Valspar paint chip rack in partnership with B&Q.

Personality Overview

Example Seeker

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Product Marketing
As Head of Marketing - Product, she leads a team of product marketers, shaping the strategy for multiple European brands at Sherwin-Williams.
Brand Management
Has extensive experience as a Senior Brand Manager, developing and managing brand strategy within the competitive consumer goods industry.
Retail Partnerships
Manages and promotes the exclusive partnership with B&Q, recently launching a new in-store Valspar paint display to enhance the customer experience.

Media Appearances

Laura has no verified media appearances

Work History

9-2025
Head of Marketing - Product at Sherwin-Williams
9-2020 - 9-2025
Senior Shopper Marketing Manager at Sherwin-Williams
1-2019 - 9-2020
Senior Brand Manager at Sherwin-Williams
4-2018 - 12-2018
Senior Product Manager at Stanley Black & Decker, Inc.
9-2015 - 4-2018
Product Manager at Stanley Black & Decker, Inc.

Education

2001 - 2005
BA HONS MARKETING from University of Plymouth

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Reading Area, United Kingdom Job Level : Mid-senior Designation : Head of Marketing - Product at Sherwin-Williams
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Persuade objectively how your product will help them achieve their goals
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Laura

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They like to analyze well and then make their decisions.
  • Can Laura take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Laura

Personality Compatibility


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