Laura Harrison is the Head of Marketing - Product at Sherwin-Williams, leading a team of product marketers for multiple brands across Europe. An experienced brand and product manager from the consumer goods industry, she holds a BA HONS in Marketing from the University of Plymouth and has a strong background in integrated marketing.
Laura is passionate about improving the consumer journey within the retail space, particularly in the home improvement sector. She takes a keen interest in how major brands like B&Q and Virgin engage with their customers, constantly working to make the shopping experience easier and more intuitive for consumers.
She recently led the successful launch of a new Valspar paint chip rack in partnership with B&Q.
Read the full overview →They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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