Christopher Capelache

Sharpshooter
DISC Type : CD

Chief Executive Officer at BrProp

São Paulo, São Paulo, Brazil

Overview

Christopher Capelache is the CEO of BrProp, where he has built a 16-year career after joining the company during his first semester of college. His expertise spans technology, operations, and compliance in branded merchandise. Colleagues and recommenders describe him as a strategic, innovative, and results-oriented leader with degrees from Universidade Presbiteriana Mackenzie and FGV.

He is deeply passionate about technology, a theme consistent throughout his career, from managing IT infrastructure to implementing innovative enterprise solutions. His interests include major tech companies like Microsoft and Salesforce, alongside publications such as WIRED, reflecting a commitment to staying current with the latest trends and applying them to business.

Christopher rose from an entry-level position, hired by the founder while still in college, to become the CEO of the same company.

Personality Overview

ROI Driven

Fast But Analytical

Thorough Evaluator

They are less concerned about the product and more about its potential impact.  They do not care very much about building rapport or relationships. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Branded Merchandise
His entire career is focused on developing custom projects and innovative solutions for branded products across B2B and B2C channels.
Business Technology
Passionate about technology's role in business, he has a background in IT and interests in companies like Microsoft and Salesforce.
International Compliance
He is self-described as "addicted to compliance" and has written about the critical importance of international certifications for business credibility.

Media Appearances

Christopher has no verified media appearances

Work History

4-2021
Chief Executive Officer at BrProp
3-2015 - 4-2021
Business Partner & Director of Operations at BrProp
6-2012 - 3-2015
Director of Operations & Customer Service at BrProp
1-2010 - 6-2012
Project Manager at BrProp
6-2007 - 1-2010
IT Manager at BrProp

Education

7-2016 - 12-2018
Professional Master's degree from Universidade Presbiteriana Mackenzie
1-2010 - 12-2012
Master of Business Administration (MBA) from FGV - Fundação Getulio Vargas
2-2011 - 12-2012
Pós Graduação from FIA Business School
2005 - 2009
Bachelor's degree from Universidade Presbiteriana Mackenzie

More Information

Social Presence :

Prographics :

Exp : 19 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : Chief Executive Officer at BrProp
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Insights For Selling To Christopher

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christopher is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Christopher

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Christopher move?

  • If convinced, they can reach decisions quite fast.
  • Can Christopher take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Christopher

Personality Compatibility


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