Mohammad El Mougi

Enthusiast
DISC Type : i

Founder at Stealth Startup

Dubai, United Arab Emirates

Overview

Mohammad is a C-level entrepreneurial leader specializing in health-tech, product, and commercial strategy. He was instrumental in transforming Vezeeta from a small startup into a multi-national scale-up impacting over 42 million users. He holds a Masters from Hult and completed a program at MIT.

Outside of his direct professional roles, Mohammad is a thought leader who participates in industry discussions, such as speaking at the Techne Summit. He has a keen interest in the intersection of modern technology and ancient cultural heritage.

Unique fact: Mohammad helped Vezeeta secure over $85 million in funding to fuel its expansion across the Middle East and Africa.

Personality Overview

Story Driven

Consensus Focused

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Scaling Startups
He led Vezeeta's transformation from a 35-person startup to a 500+ employee scale-up operating in six countries in the Middle East and Africa.
Health-tech Disruption
His career has focused on leveraging technology to positively impact millions of lives and reshape healthcare access across emerging markets.
Product & Commercial Strategy
He has extensive experience leading product management, marketing, sales, and data analytics to drive growth, demonstrated by his success at both Vezeeta and Vodafone.

Media Appearances

Mohammad has no verified media appearances

Work History

Founder at Stealth Startup
Chief Product Officer at Vezeeta
Chief Commercial Officer at Vezeeta
Director of Product Management at Vezeeta
Marketing Manager at Vodafone

Education

2010 - 2011
Master's from Hult International Business School
9-2023 - 1-2024
Program from Massachusetts Institute of Technology

More Information

Social Presence :

Prographics :

Exp : N/A Location : Dubai, United Arab Emirates Job Level : Leadership Designation : Founder at Stealth Startup
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Insights For Selling To Mohammad

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mohammad is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Mohammad

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Mohammad move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Mohammad take some risk or not?

  • They can take some low-probability risks if needed.

You And Mohammad

Personality Compatibility


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