Christopher Cox

Questioner
DISC Type : c

Head of Ads Partnerships at Discord

United States

Overview

An advertising measurement leader serving as the Head of Ads Partnerships at Discord. With a background at Snap Inc. and Oracle, he specializes in building strategic data relationships to drive impactful results. He holds an MBA from Georgetown University and a BA from the University of North Florida.

He is a featured speaker at the RampUp 2026 conference, where he will be discussing the future of gaming and how to fuel fandom and growth within the industry.

Personality Overview

Value Seeker

Cautious & Analytical

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Ad Measurement
His career at Snap and Oracle centered on marketing science and measurement strategy, focusing on proving the value and effectiveness of advertising platforms.
Strategic Partnerships
Currently leads ads and data partnerships at Discord, with a history of managing key relationships with measurement, audience, and signals companies at Snap Inc.
Future of Gaming
Is speaking on a panel about "Fueling Fandom and Gaming Growth, " showing a professional focus on how advertisers can connect with the gaming ecosystem authentically.

Media Appearances

Christopher has no verified media appearances

Work History

12-2025
Head of Ads Partnerships at Discord
10-2021 - 12-2025
Head of Product Partnerships (Measurement, Audience, Signal) at Snap Inc.
11-2018 - 9-2021
Head - UK Marketing Science at Snap Inc.
8-2016 - 11-2018
Marketing Science Lead - USA at Snap Inc.
10-2014 - 8-2016
Director, CPG Measurement Strategy at Oracle

Education

2008 - 2011
Master of Business Administration - MBA from Georgetown University
2001 - 2005
BA from University of North Florida

More Information

Social Presence :

Prographics :

Exp : 20 Location : United States Job Level : Mid-senior Designation : Head of Ads Partnerships at Discord
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Insights For Selling To Christopher

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christopher is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Christopher

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Christopher move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Christopher take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Christopher

Personality Compatibility


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