Christopher Farley

Enigma
DISC Type : dic

US Insights Lead at Haleon

New York City Metropolitan Area, United States

Overview

Christopher is a market research and insights leader with over 20 years of experience at top consumer healthcare companies like Haleon, Pfizer, and GSK. He specializes in leveraging consumer insights to guide business strategy and possesses a Grant Writing Certification. He earned his BS from Fairfield University.

He is a dynamic team builder dedicated to talent development and creating a culture of empowerment. His role as a non-profit board member, combined with his collaborative approach and strong interpersonal skills, highlights his passion for leadership and community engagement.

His team won a Gold David Ogilvy Award from the Advertising Research Foundation for their consumer-centric approach on a successful Advil PM ad campaign.

Personality Overview

Hard To Convince

Fast Follower

Challenger

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Consumer-centric Strategy
Has built a 20+ year career leading insights teams at Pfizer, GSK, and Haleon to drive growth for iconic brands like Advil, Centrum, and ChapStick.
Team Empowerment
Focuses on building high-achieving teams by fostering a collaborative approach, developing talent, and creating a culture of empowerment.
Effective Campaigns
His team's work on an Advil PM campaign was awarded a Gold Ogilvy Award, highlighting his focus on research that leads to successful advertising.

Media Appearances

Christopher has no verified media appearances

Work History

7-2022
US Insights Lead at Haleon
5-2016
Consumer Insights Lead, Pfizer Consumer Healthcare at Pfizer Consumer Healthcare
5-2016
Regional Insights Lead at GSK Consumer Healthcare
8-2010 - 9-2015
Director, Global Insights at GlaxoSmithKline Consumer Healthcare
9-2001 - 8-2010
Director, Consumer Insights at Pfizer/Wyeth Consumer Healthcare

Education

1985 - 1989
BS from Fairfield University

More Information

Social Presence :

Prographics :

Exp : 23 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : US Insights Lead at Haleon
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Insights For Selling To Christopher

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christopher is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Christopher

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Christopher move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Christopher take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Christopher

Personality Compatibility


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