Christopher Jones

Inquirer
DISC Type : cd

Senior Director (Interim) Retail Technology at Asda

Ampthill, England, United Kingdom

Overview

Christopher is a results-focused Senior Director of Retail Technology at Asda, leading large-scale transformation projects. With a background of 18 years at Sainsburys, he has extensive experience in managing complex programs. Colleagues describe him as deeply knowledgeable, pragmatic, and effective under pressure.

He is a passionate and enthusiastic leader who consistently emphasizes the importance of a positive work environment. He publicly champions his companys culture and shows a keen interest in helping others explore career opportunities within his team, reflecting a commitment to professional development.

He recently led the successful conversion of all Asda stores to new systems, completing the companys complex technology separation from Walmart.

Personality Overview

Hard To Convince

Demanding

ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Retail Transformation
He leads retail technology programs, recently completing Asda’s tech separation from Walmart and previously managing EPOS deployment and cloud migration at Sainsbury's.
Large-Scale Change
His career focuses on leading successful, complex change projects across business functions in fluid situations, consistently achieving deadlines and budgets.
Positive Company Culture
He frequently posts about the importance of a great work environment, describing Asda's culture as a key reason it is a "brilliant place to work. "

Media Appearances

Asda Technology | Hi, my name is Chris Jones and I'm a Senior Director (Interim) Retail Technology. Featured in Instagram

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Work History

7-2025
Senior Director (Interim) Retail Technology at Asda
6-2021 - 9-2025
Senior Programme Manager - Future Programme at Asda
6-2019 - 3-2021
Transformation Programme Manager at Sainsbury's
10-2017 - 6-2019
Cloud Migration Programme Manager and Head of Cloud Centre of Excellence at Sainsbury's
10-2015 - 10-2017
Programme Manager - EPOS Deployment at Sainsbury's

Education

1998 - 2002
Public Service Management BA (Hons) from Liverpool John Moores University
Education details unavailable from Rhyl High School

More Information

Social Presence :

Prographics :

Exp : 22 Location : Ampthill, England, United Kingdom Job Level : Senior Designation : Senior Director (Interim) Retail Technology at Asda
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Insights For Selling To Christopher

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Make sure that you you respond to any queries from them quickly
  • Refer to testimonials from others in similar positions

DONT's

  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christopher is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Christopher

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Christopher move?

  • Their decision making speed is somewhere in the middle.
  • Can Christopher take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Christopher

Personality Compatibility


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