Christopher Mason

Commander
DISC Type : D

Director of Business Development at Eyelit Technologies

Purton, England, United Kingdom

Overview

Christopher Mason is the Director of Business Development at Eyelit Technologies, where he helps manufacturers bridge the gap between planning and execution. A qualified member of the Marketing Research Society and an alumnus of Cranfield University, he is skilled in supply chain precision, business development, and sales management.

He is passionate about how macroeconomics and supply chains impact companies and the planet. Christopher has an entrepreneurial side, having founded a digital marketing firm to help small businesses scale and amplify their message through SEO and other digital techniques.

He once launched his own company, Digital Shadow Marketing, to expand his own knowledge of SEO and help entrepreneurs succeed.

Personality Overview

Impact-Driven

Risk-Taker

Decisive

More than the product, they care about the impact of the product.  They take a lot of pride in personal achievements. They like to move fast and expect the same from others.

Topics They Care About

Manufacturing Execution
His current role at Eyelit Technologies and recent posts focus on bridging the gap between planning and execution with purpose-built software like MES.
Digital Supply Chain
In his previous role at Logility, he specialized in helping major brands leverage digital supply chain platforms to build more resilient enterprises.
Human-Machine Strategy
He recently highlighted a keynote from the Gartner Planning Summit that urged the creation of human-machine strategies to cut through complexity.

Media Appearances

Christopher has no verified media appearances

Work History

8-2025
Director of Business Development at Eyelit Technologies
2-2022 - 9-2025
Sr Business Development Executive at Logility
3-2017 - 2-2022
Marketing Manager at Supply Chain Precision
1-2017 - 2-2022
Business Consultant at DEMAND SOLUTIONS (EUROPE) LIMITED
1-2016 - 12-2021
Managing Director at Digital Shadow Marketing Ltd

Education

1996 - 1998
Marketing Research Society from De Montfort University
Higher National Diploma from Cranfield University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Purton, England, United Kingdom Job Level : Mid-senior Designation : Director of Business Development at Eyelit Technologies
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Insights For Selling To Christopher

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Get to the point quickly instead of spending time doing small talk
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christopher is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Christopher

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Christopher move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Christopher take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Christopher

Personality Compatibility


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