Christopher Sumner, SPFS

Inspirer
DISC Type : di

Regional Performance Leader at Morgan Auto Group

Tampa, Florida, United States

Overview

With 28 years in the automotive industry, Christopher is a Regional Performance Leader at Morgan Auto Group. He focuses on driving F&I strategy, enhancing performance metrics, and developing sales teams through coaching and mentorship. He studied Accounting at the University of Northwestern – St. Paul.

Outside of his professional life, Christopher is a proud family man, publicly celebrating his son-in-laws promotion to Captain in the service. He is passionate about fostering future leaders, which is reflected in his work with the Morgan Finance Academy and his motivational engagement with his teams.

He is a graduate of the prestigious NADA Dealer Academy, a significant achievement for leaders in the automotive retail industry.

Personality Overview

Confident & Optimistic

Achievment Oriented

Generous

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

F&I Performance
His role centers on executing F&I strategy to achieve revenue, profit, and compliance objectives by analyzing performance metrics and identifying opportunities for improvement.
Leadership Development
He has a stated passion for developing people, coaching, and mentoring teams to reach their full potential, as seen in his work with the Morgan Finance Academy.
Automotive Sales Process
His experience includes implementing consistent sales processes and menu-selling techniques to drive volume and profitability across dealership groups.

Media Appearances

Christopher has no verified media appearances

Work History

9-2022
Regional Performance Leader at Morgan Auto Group
3-2016 - 9-2022
Managing Director Finance at Forest Lake Chevrolet Cadillac
9-2017 - 12-2019
General Manager at Lincoln
Regional Sales Manager at AutoFAQs
Sales Manager at Buerkle Honda

Education

2016 - 2017
Accounting from University of Northwestern – St. Paul
1990 - 1991
Education details unavailable from Normandale Community College

More Information

Social Presence :

Prographics :

Exp : 7 Location : Tampa, Florida, United States Job Level : Middle Designation : Regional Performance Leader at Morgan Auto Group
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Insights For Selling To Christopher

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christopher is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Christopher

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Christopher move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Christopher take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Christopher

Personality Compatibility


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