Federica Pignotti

Critic
DISC Type : C

Trade Marketing & Brand Activation Manager at Ariston Group

Porto Civitanova, Marche, Italy

Overview

Federica Pignotti is a Trade Marketing & Brand Activation Manager at Ariston Group, specializing in project management and marketing support. Her experience includes launching new product ranges and organizing trade events. She holds a Masters degree in Economics and Management from Università Politecnica delle Marche.

Federica thrives in multicultural environments, having participated in university projects in Sydney, Australia, and Santa Fe, Argentina. These experiences taught her how to interact effectively with people from diverse backgrounds and lifestyles. She has a proactive attitude and a strong desire to learn.

Unique fact: Federica previously worked as a Trade Assistant for the Italian Chamber of Commerce in Australia, helping Italian companies find commercial partners.

Personality Overview

Negotiator

Information Seeker

ROI Driven

They prefer to analyze logically and value objective facts over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Trade Marketing
Her entire career at Ariston Group has centered on trade marketing, from specialist to her current manager role, focusing on point-of-sale visibility and sales support.
Event Management
She has extensive experience organizing trade events, webinars, roadshows, and product days to train sales agencies and clients for Ariston Group.
Brand Activation
Her current title is Trade Marketing & Brand Activation Manager, indicating a key focus on bringing the Ariston brand to life in the market.

Media Appearances

Federica has no verified media appearances

Work History

5-2023
Trade Marketing & Brand Activation Manager at Ariston Group
12-2020 - 5-2023
Trade Marketing & Events Sr Specialist at Ariston Group
3-2017 - 12-2020
Trade and Communication Marketing Senior Specialist at Ariston Group
10-2014 - 1-2015
Erasmus Referent at Università Politecnica delle Marche
7-2013 - 1-2014
Trade Assistant at Italian Chamber of Commerce and Industry in Australia Inc.

Education

2012 - 2015
Master's degree from Università Politecnica delle Marche
2009 - 2012
Bachelor's degree from Università Politecnica delle Marche

More Information

Social Presence :

Prographics :

Exp : 9 Location : Porto Civitanova, Marche, Italy Job Level : Middle Designation : Trade Marketing & Brand Activation Manager at Ariston Group
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Insights For Selling To Federica

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Federica is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Federica

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Federica move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Federica take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Federica

Personality Compatibility


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