Christy is a marketing technology and digital experience leader with over 20 years of impact across diverse sectors like healthcare and finance. Specializing in MarTech strategy, CRM, and personalization within the Salesforce ecosystem, the Purdue University graduate excels at bridging marketing and IT to deliver scalable digital experiences and improve ROI.
Outside of her consulting work, Christy demonstrates a strong sense of community, with a history of involvement in major local initiatives with the YMCA of Greater Indianapolis. She actively engages in discussions on emerging technology and has promoted inspirational events for women and girls, reflecting a passion for community and empowerment.
Her background uniquely blends deep technical marketing skills with extensive public relations and crisis communications expertise from her leadership role at a large nonprofit.
Read the full overview →They do not care very much about building rapport or relationships. They prefer to move quickly, and expect the same from others. They like to stay in control of the negotiation or defining of the terms.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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