Christy Glesing

Commander
DISC Type : D

Digital Strategy Lead & Website UX at New Era Technology

Greater Indianapolis, United States

Overview

Christy is a marketing technology and digital experience leader with over 20 years of impact across diverse sectors like healthcare and finance. Specializing in MarTech strategy, CRM, and personalization within the Salesforce ecosystem, the Purdue University graduate excels at bridging marketing and IT to deliver scalable digital experiences and improve ROI.

Outside of her consulting work, Christy demonstrates a strong sense of community, with a history of involvement in major local initiatives with the YMCA of Greater Indianapolis. She actively engages in discussions on emerging technology and has promoted inspirational events for women and girls, reflecting a passion for community and empowerment.

Her background uniquely blends deep technical marketing skills with extensive public relations and crisis communications expertise from her leadership role at a large nonprofit.

Personality Overview

Very Quick

Decisive

Strong-Willed

They do not care very much about building rapport or relationships.  They prefer to move quickly, and expect the same from others. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

AI in the Workforce
Frequently posts about how AI is redefining jobs and creating a "co-intelligent" workforce, showing a keen interest in its organizational and leadership impact.
Marketing Technology Strategy
Her entire career centers on advising leaders on MarTech, CRM, data integration, and platform modernization to improve customer experience and business results.
Salesforce Ecosystem
Possesses deep expertise and a past certification in the Salesforce ecosystem, with specific experience in Marketing Cloud, CRM, and building consulting offerings.

Media Appearances

Christy has no verified media appearances

Work History

6-2024
Digital Strategy Lead & Website UX at New Era Technology
4-2022 - 6-2024
Sr. Marketing Consultant | Marketing Technology & CX at Cognizant
3-2021 - 5-2022
Marketing Consultant at Cognizant
9-2019 - 3-2021
Marketing Strategist at Vibable
6-2017 - 9-2019
Association Sr. Director, Public Relations and Communications at YMCA of Greater Indianapolis

Education

Bachelor of Arts from Purdue University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Greater Indianapolis, United States Job Level : Senior Designation : Digital Strategy Lead & Website UX at New Era Technology
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Insights For Selling To Christy

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christy is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Christy

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Christy move?

  • If convinced, they can reach decisions quite fast.
  • Can Christy take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Christy

Personality Compatibility


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