Nic Thwaites

Go-getter
DISC Type : d

Global General Manager, Digital at Charlotte Tilbury Beauty

London, England, United Kingdom

Overview

Nic is a consumer-obsessed digital leader with over 20 years of experience scaling global brands in the luxury beauty, lifestyle, and fragrance sectors. She specializes in digital transformation, driving DTC growth, and implementing consumer-led innovation strategies. Colleagues describe her as creative, driven, and highly collaborative.

Based on recommendations, she is a natural "people-person" with a positive attitude, known for being personable, enthusiastic, and fun to work with. She consistently goes above and beyond to support her colleagues and brings high energy to her teams.

She has a uniquely diverse background, having applied her DTC mindset to a wide range of industries, from toys and stationery to tea, coffee, and luxury skincare.

Personality Overview

Direct & Candid

Vision Oriented

Decisive

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Scaling DTC
A core focus of her career, she has extensive experience building and scaling direct-to-consumer models for major luxury and lifestyle brands.
Digital Transformation
A specialist in leading digital transformation, focusing on driving productivity and implementing innovative strategies that enhance the consumer experience.
Luxury Brand Growth
Her recent career at Charlotte Tilbury, Puig, and Jo Malone London demonstrates a deep expertise in growing luxury fragrance and beauty brands globally.

Media Appearances

Nic has no verified media appearances

Work History

3-2026
Global General Manager, Digital at Charlotte Tilbury Beauty
3-2024 - 2-2026
Niche & Wellness Group Digital & Consumer Marketing Vice President at Puig
2-2021 - 3-2024
Vice President, Digital Business at Puig
2-2020 - 1-2021
Global General Manager, Digital - Penhaligon's & L'Artisan Parfumeur at Puig
7-2015 - 2-2020
Global Online Executive Director at Jo Malone London

Education

2003 - 2007
CIM from TVU
Education details unavailable from Little Heath School

More Information

Social Presence :

Prographics :

Exp : 24 Location : London, England, United Kingdom Job Level : Senior Designation : Global General Manager, Digital at Charlotte Tilbury Beauty
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Insights For Selling To Nic

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Stress on the business value that your product offers

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nic is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Nic

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Nic move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Nic take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Nic

Personality Compatibility


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