Nic Thwaites in

Nic Thwaites

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Global General Manager, Digital at Charlotte Tilbury Beauty
📍 London, England, United Kingdom

Nic is a consumer-obsessed digital leader with over 20 years of experience scaling global brands in the luxury beauty, lifestyle, and fragrance sectors. She specializes in digital transformation, driving DTC growth, and implementing consumer-led innovation strategies. Colleagues describe her as creative, driven, and highly collaborative.

Based on recommendations, she is a natural "people-person" with a positive attitude, known for being personable, enthusiastic, and fun to work with. She consistently goes above and beyond to support her colleagues and brings high energy to her teams.

She has a uniquely diverse background, having applied her DTC mindset to a wide range of industries, from toys and stationery to tea, coffee, and luxury skincare.

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Experience
24 Years
Current Role
Global General Manager, Digital
Job Level
Senior
Location
London, England, United Kingdom
Personality Overview

How Nic shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Nic cares about

Scaling DTC
A core focus of her career, she has extensive experience building and scaling direct-to-consumer models for major luxury and lifestyle brands.
Digital Transformation
A specialist in leading digital transformation, focusing on driving productivity and implementing innovative strategies that enhance the consumer experience.
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Career

Work history

3-2026
Global General Manager, Digital
Charlotte Tilbury Beauty
3-2024 - 2-2026
Niche & Wellness Group Digital & Consumer Marketing Vice President
Puig
2-2021 - 3-2024
Vice President, Digital Business
Puig
2-2020 - 1-2021
Global General Manager, Digital - Penhaligon's & L'Artisan Parfumeur
Puig
7-2015 - 2-2020
Global Online Executive Director
Jo Malone London
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2003 - 2007
CIM
TVU
Education details unavailable
Little Heath School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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