Chuck Gordon

Questioner
DISC Type : c

CEO at Storable

Austin, Texas, United States

Overview

Chuck Gordon is the CEO of Storable, the leading technology provider for the self-storage and specialty real estate industries. An alumnus of UCLA, he previously co-founded and led SpareFoot. He is considered a creative "mover and shaker" for his role in modernizing property management technology and increasing industry exposure.

His career is rooted in entrepreneurship, which began while he was still a student. He has a demonstrated passion for building and scaling technology businesses, focusing on creating integrated platforms that help operators succeed. He is also actively involved in shaping industry discussions on topics like ESG.

Unique fact: Chuck co-founded his first company, SpareFoot, with his UCLA dorm mate after it originated from a university business plan competition.

Personality Overview

Value Seeker

Not Easily Convinced

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Self-Storage Tech
As CEO of Storable, he leads the integration of management software, marketplaces, payments, and insurance to empower self-storage operators.
Business Expansion
He is driving Storable's growth into new verticals, such as the RV park and campground industry, through strategic acquisitions like Newbook.
Entrepreneurship
His journey started by co-founding SpareFoot in college, showing a long-standing passion for building and scaling businesses from the ground up.

Media Appearances

A Message from Storable CEO, Chuck Gordon. Featured in Storable

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Chuck Gordon, CEO, Storable - Information Week. Featured in InformationWeek

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Q&A With Chuck Gordon of Storable - Toy Storage Nation. Featured in Toy Storage Nation

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Work History

6-2019
CEO at Storable
1-2008 - 6-2019
Founder and CEO at SpareFoot, Inc.

Education

2005 - 2009
B.A. from UCLA
2008 - 2008
Entrepreneurship from National University of Singapore

More Information

Social Presence :

Prographics :

Exp : 18 Location : Austin, Texas, United States Job Level : Leadership Designation : CEO at Storable
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Insights For Selling To Chuck

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chuck is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Chuck

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Chuck move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Chuck take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Chuck

Personality Compatibility


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