Chuck Yu

Enthusiast
DISC Type : i

Chief Executive Officer at VGS (Very Good Security)

San Francisco, California, United States

Overview

Chuck Yu is the CEO of Very Good Security (VGS), a leader in payment tokenization and data security. With an extensive background in financial services from executive roles at Visa, DriveWealth, and TrialPay, he specializes in fintech innovation and global partnerships. He holds a B. A. from UC Berkeley and a J. D. from UCSF College of the Law.

Outside of his executive duties, Chuck has shown a deep appreciation for his teams accomplishments and expresses enthusiasm for the high energy and deal-making within the fintech industry. He has also reflected on the economic challenges faced by everyday Americans, indicating a broader social awareness.

Interesting fact: Despite earning a law degree, Chuck pivoted to the tech industry after an internship at a hedge fund during the Google/YouTube acquisition showed him the sectors potential.

Personality Overview

Non-Confrontational

Optimistic

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Payment Tokenization
As CEO of VGS, his core mission is to secure payments infrastructure. He recently authored a piece on the importance of tokenization in the fintech ecosystem.
Fintech Innovation
His career at Visa and VGS is focused on driving growth and fostering innovation. He keeps a close watch on emerging trends like stablecoins and agentic commerce.
Startup Discipline
He believes in applying the process discipline from large corporations like Visa to the agile startup environment to ensure sustainable growth and well-structured deals.

Media Appearances

Chuck has no verified media appearances

Work History

3-2023
Chief Executive Officer at VGS (Very Good Security)
10-2022 - 1-2023
Chief Revenue Officer (CRO) at DriveWealth
6-2021 - 10-2022
Vice President, Digital Partnerships at Visa
1-2020 - 6-2021
Head of Finance and Operations at Point
12-2018 - 1-2020
Vice President Product Finance at Visa

Education

2000 - 2004
Bachelor of Arts (B.A.) from University of California, Berkeley
2004 - 2007
J.D. from University of California, College of the Law, San Francisco (formerly UC Hastings)

More Information

Social Presence :

Prographics :

Exp : 10 Location : San Francisco, California, United States Job Level : Leadership Designation : Chief Executive Officer at VGS (Very Good Security)
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Insights For Selling To Chuck

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chuck is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Chuck

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Chuck move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Chuck take some risk or not?

  • They can take some low-probability risks if needed.

You And Chuck

Personality Compatibility


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