Cici Sophia Sherry

Observer
DISC Type : ic

VP of Brand Marketing at Dr. Whitney Bowe Beauty

Brunswick, Maine, United States

Overview

Cici Sophia Sherry is the VP of Brand Marketing at Dr. Whitney Bowe Beauty, specializing in building high-growth, direct-to-consumer brands through storytelling. A graduate of The Johns Hopkins University, her experience spans brand, content, social, PR, and integrated marketing, including helping TULA Skincare get acquired by P&G.

Outside of work, she is a passionate fan of skincare, wellness, and health. Her international background has provided her with a unique global perspective that she applies to her work and personal life.

Unique fact: Cici is a dual US-EU citizen who has lived and worked in three different countries.

Personality Overview

Assertive

Curious

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

DTC Brand Building
Her career is focused on helping direct-to-consumer companies establish their brand, build a community, and drive revenue through compelling storytelling.
Skincare Marketing
She has deep experience in the beauty sector, having brought Dr. Whitney Bowe Beauty to market and previously leading marketing for TULA Skincare.
Integrated Campaigns
She has led comprehensive 360-degree campaigns for over 60 product launches, managing everything from social media and content to PR and influencer marketing.

Media Appearances

Cici has no verified media appearances

Work History

1-2022
VP of Brand Marketing at Dr. Whitney Bowe Beauty
6-2021 - 1-2022
Senior Director of Brand + Integrated Marketing at about-face beauty
7-2019 - 6-2021
Director of Brand & Integrated Marketing at TULA Skincare
4-2019 - 5-2021
Founder / CEO at Cici & Co.
8-2016 - 7-2019
Director of Social Media at theSkimm

Education

Bachelor's degree from The Johns Hopkins University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Brunswick, Maine, United States Job Level : Senior Designation : VP of Brand Marketing at Dr. Whitney Bowe Beauty
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Insights For Selling To Cici Sophia

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Focus on immediate action-items rather than the larger goals
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cici Sophia is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Cici Sophia

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Cici Sophia move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Cici Sophia take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Cici Sophia

Personality Compatibility


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