Cigdem Kurtulus

Captain
DISC Type : DS

Chief Commercial Officer at Sunrise Beverages

London, England, United Kingdom

Overview

Cigdem Kurtulus is a senior executive with over 23 years of experience in CPG, health, and beverages, driving growth for global brands at Unilever and Reckitt. As Chief Commercial Officer at Sunrise Beverages, she leads sales, marketing, and operations. She holds a Masters degree from the University of Oxford.

Outside of her corporate roles, she is passionate about evidence-based health and wellness, expressing a preference for real science and literature over unsubstantiated diet trends. She also mentors and volunteers for charities in her free time.

Her marketing and brand leadership has earned over 150 global accolades, including a prestigious Gold Cannes Lion award for breakthrough innovation.

Personality Overview

Planner & Achiever

Dynamic But Sincere

Long-Term Thinker

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Purpose-led Branding
Her career at Reckitt and her personal posts emphasize building consumer-centric brands that deliver both commercial success and societal impact.
Digital Transformation
She has a proven track record of leading digital transformation and implementing agile methodologies at global companies like Unilever and Reckitt.
Beverage Industry Growth
As CCO of Sunrise Beverages, she actively shapes the UK beverage market through strategic partnerships and by raising the profile of premium and Mediterranean beers.

Media Appearances

Cigdem has no verified media appearances

Work History

3-2025
Chief Commercial Officer at Sunrise Beverages
8-2023 - 2-2025
Global Vice President- Health / Wellness at Reckitt
3-2020 - 8-2023
Vice President Marketing UK&I , Digital Transformation Lead Western Europe at Reckitt
2-2019 - 2-2020
Senior Global Digital Transformation (Agile) Director at Unilever
7-2017 - 2-2019
Senior Global Brand Director Omo/Persil (DIG) & Disruptive Innovation Director for Global Laundry at Unilever

Education

1-2020 - 3-2022
Master's degree from University of Oxford
1-2021 - 2-2022
IRG Top 100 CMO Leadership Program from Institute for Real Growth

More Information

Social Presence :

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Exp : 10 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Commercial Officer at Sunrise Beverages
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Insights For Selling To Cigdem

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cigdem is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Cigdem

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Cigdem move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Cigdem take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Cigdem

Personality Compatibility


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