Cindy Cooper

Enigma
DISC Type : cdi

Chief Executive Officer at STKS Partners

Charlotte Metro, United States

Overview

Cindy Cooper is the Founder and CEO of STKS Partners, bringing over 30 years of leadership experience to help businesses manage rising benefits and payroll costs. A graduate of Iowa State University, she focuses on improving the employee experience without disrupting existing plans or cutting benefits, drawing on a deep background in finance and risk management.



Cindy has developed an IRS-aligned program that can save companies approximately $640 per employee annually.

Personality Overview

Friendly Yet Blunt

Fast Follower

Challenger

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Rising Healthcare Costs
Her company's core mission is to help businesses control escalating healthcare and prescription drug costs, a topic she frequently addresses in her professional communications.
Employee Experience
She consistently emphasizes the importance of improving the employee experience in tandem with cost-saving measures, viewing it as essential for sustainable organizations.
Pharmacy Spend
She has recently highlighted the sharp increase in pharmacy spend, particularly specialty drugs like GLP-1 medications, as a major driver of rising premiums for employers.

Media Appearances

Cindy has no verified media appearances

Work History

7-2023
Chief Executive Officer at STKS Partners
6-2021 - 11-2022
Chief Operations Officer at Interest Mortgage
11-2019 - 6-2023
SVP, Credit Risk & Compliance at Movement Mortgage
10-2018 - 11-2019
Financial Services Consultant at Consultant
3-2017 - 9-2018
Senior Director at Ally

Education

Bachelor from Iowa State University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Charlotte Metro, United States Job Level : Leadership Designation : Chief Executive Officer at STKS Partners
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Insights For Selling To Cindy

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cindy is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Cindy

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Cindy move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Cindy take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Cindy

Personality Compatibility


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