Cindy Forbes

Doer
DISC Type : ds

Channel Account Manager at SATO America

Penrose, Colorado, United States

Overview

Cindy Forbes is a Channel and Enterprise Account Manager with over 10 years of experience driving partner-led revenue in SaaS, cloud, and security. She is skilled in managing the entire partner lifecycle and complex deal cycles, with a certification in Company Sales Training.

She has demonstrated a keen ability to optimize workflows using Six Sigma principles.

In a previous role, she designed a strategic sales plan that resulted in a 55% increase in regional revenue.

Personality Overview

Risk-Accepting

Results Focused

Deliberate Doer

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Partner Enablement
Her experience focuses on creating and scaling partner enablement programs to boost revenue, participation, and pipeline opportunities across VARs, resellers, and distributors.
Strategic Account Growth
She has consistently exceeded quotas by managing enterprise accounts, increasing retention by 15% and boosting average deal sizes by 25% through consultative selling.
Process Optimization
She brings a background in Six Sigma methodologies, focusing on improving forecasting accuracy, streamlining partner experiences, and optimizing workflows across various departments.

Media Appearances

Cindy has no verified media appearances

Work History

4-2022 - 4-2025
Channel Account Manager at SATO America
3-2020 - 4-2022
Senior Account Executive at Staples
6-2018 - 4-2019
Channel Sales Manager at Spectralink Corporation
12-2013 - 5-2018
Account Executive at Staples

Education

Certification from Company Sales Training
Some College from Golden West College

More Information

Social Presence :

Prographics :

Exp : 10 Location : Penrose, Colorado, United States Job Level : N/A Designation : Channel Account Manager at SATO America
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Insights For Selling To Cindy

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cindy is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Cindy

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Cindy move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Cindy take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Cindy

Personality Compatibility


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