Cindy Haon-Flower

Questioner
DISC Type : c

Founder at Flor de Cacao

Poole, England, United Kingdom

Overview

Cindy Haon-Flower is the Founder and European Sales Director of Flor de Cacao, a company dedicated to connecting Ecuadorian cacao farmers with international markets. She focuses on authenticity, sustainability, and quality, managing everything from sourcing to export logistics. Her mission is to honor Ecuadors agricultural legacy on a global scale.

Growing up on a farm in Ecuador instilled in Cindy a deep appreciation for the land and its traditions. This personal background fuels her professional passion for sharing her countrys finest products with the world. She holds fond memories of childhood treats like fresh rambutan, which connect her to her roots.

As a child, her father would bring her a full sack of rambutan, an Ecuadorian fruit, which she would happily eat all by herself.

Personality Overview

Price-Sensitive

Value Seeker

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to analyze every situation thoroughly.


Topics They Care About

Ethical Cacao Sourcing
Her company's mission is to connect local Ecuadorian producers directly with international buyers, ensuring fairness, sustainability, and authenticity.
Supply Chain Integrity
She highlights the importance of food safety controls, batch identification, and proper packaging as essential steps for delivering high-quality cocoa.
Ecuadorian Agriculture
Founded her company with a deep love for Ecuador's land and people, aiming to share the country's finest cacao with the world.

Media Appearances

Cindy has no verified media appearances

Work History

11-2025
Founder at Flor de Cacao
12-2019
European Sales Director at Martinetti Cocoa
6-2019
Business Owner at The Churros Shop
5-2012
Coordinadora de Asesoria General at Gobierno Autonomo Descentralizado Provincial del Guayas
2001 - 2009
Know Your Client Specialist at JP Morgan Chase

Education

Education details unavailable from Bournemouth University
Education details unavailable from Ecole Chocolat

More Information

Social Presence :

Prographics :

Exp : 22 Location : Poole, England, United Kingdom Job Level : Mid-senior Designation : Founder at Flor de Cacao
URL has been copied!

Insights For Selling To Cindy

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cindy is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Cindy

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cindy move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Cindy take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Cindy

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.