Giovanni Menozzi

Critic
DISC Type : C

Chief Executive Officer at Dreamfarm foods

Milan, Lombardy, Italy

Overview

Giovanni Menozzi is the CEO and co-founder of Dreamfarm, a plant-based food company specializing in Italian cheese alternatives. A graduate of Università Bocconi, he previously founded Nutribees, a healthy meal delivery service. Giovannis career is focused on building and scaling innovative ventures in the food-tech sector, backed by experience at BCG and Rocket Internet.

As an active angel investor, Giovanni supports other entrepreneurs, or "builders. " His portfolio includes technology-driven e-commerce companies like Heroes and wellness startups such as Unplugged, which offers digital detox cabins. This reflects a broader interest in backing founders who are creating innovative consumer products and experiences.

He was a finalist for the SocialAppItalia award for creating a concept for the first digital school diary.

Personality Overview

Information Seeker

Critic

ROI Driven

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Plant-Based Foods
As the CEO of Dreamfarm, he is deeply involved in creating and marketing plant-based, clean-label alternatives to traditional Italian cheeses across Europe.
Startup Investing
He identifies as someone who likes to "invest on builders" and is an active angel investor in e-commerce, wellness, and various Y Combinator startups.
European Retail Expansion
He is actively driving Dreamfarm's growth across Europe, recently securing placement in major retail chains like Monoprix in France and expanding into foodservice channels.

Media Appearances

Giovanni has no verified media appearances

Work History

4-2023
Chief Executive Officer at Dreamfarm foods
5-2022 - 5-2023
Working on a new project at Stealth Startup
10-2021
Angel Investor at Unplugged
10-2020
Angel Investor at Heroes
1-2020
Investor at Ventures / Funds

Education

2011 - 2013
Master of Science (M.Sc.) from Università Bocconi
2012 - 2013
Master of Science (MSc) from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 12 Location : Milan, Lombardy, Italy Job Level : Leadership Designation : Chief Executive Officer at Dreamfarm foods
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Insights For Selling To Giovanni

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Giovanni is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Giovanni

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Giovanni move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Giovanni take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Giovanni

Personality Compatibility


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