Cindy Reeder

Trailblazer
DISC Type : ID

VP, Product Management, Enterprise Platforms - Sales and Marketing at American Express

Austin, Texas, United States

Overview

Cindy Reeder is a VP of Product Management at American Express, leading the Enterprise Salesforce platform. With over 20 years of experience, she specializes in product operations, Agile methodologies, and SaaS implementation. Colleagues describe her as a hands-on leader, coach, and mentor known for navigating complex situations to achieve successful outcomes.

Beyond her corporate role, Cindy is deeply invested in the Salesforce community, co-leading the Austin Salesforce Admin user group. She is an avid podcast listener, enjoying shows like "Armchair Expert, " "Revisionist History, " and "How I Built This, " which reflects her commitment to continuous learning and staying curious.

She is a Professional Scrum Master and a Certified Salesforce. com Administrator.

Personality Overview

Achievement-Oriented

Persuasive

Informal

They are more likely to be open to unproven but exciting technologies.  They like to keep things under control. They will bat for you if they come to believe in you.

Topics They Care About

Salesforce Ecosystem
Her career is centered on Salesforce, from managing enterprise platforms at AmEx to co-leading the Austin Salesforce Admin user group and hiring Salesforce professionals.
Product Management
She has extensive experience leading product management for enterprise platforms at both American Express and Expedia Group, focusing on strategy and implementation.
Team Leadership
Described as a "coach and mentor, " she focuses on leading and developing global teams and actively recruits talent for her current role.

Media Appearances

Cindy has no verified media appearances

Work History

10-2022 - 5-2025
VP, Product Management, Enterprise Platforms - Sales and Marketing at American Express
4-2022 - 11-2022
Senior Director, Product Management at Expedia Group
2-2020 - 11-2022
Director, Salesforce Product Management at Expedia Group
7-2019 - 11-2022
Director, CE and Sales Applications at Expedia Group
1-2016 - 5-2017
Senior Product Manager, Salesforce and Marketo at Yodle

Education

2005 - 2007
Masters from The Else School of Management at Millsaps College
2000 - 2004
BS from Millsaps College

More Information

Social Presence :

Prographics :

Exp : 8 Location : Austin, Texas, United States Job Level : N/A Designation : VP, Product Management, Enterprise Platforms - Sales and Marketing at American Express
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Insights For Selling To Cindy

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Help them visualize the impact of their decision
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cindy is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Cindy

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Cindy move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Cindy take some risk or not?

  • They can take risks if necessary.

You And Cindy

Personality Compatibility


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