Cindy Reeder in

Cindy Reeder

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VP, Product Management, Enterprise Platforms - Sales and Marketing at American Express
📍 Austin, Texas, United States

Cindy Reeder is a VP of Product Management at American Express, leading the Enterprise Salesforce platform. With over 20 years of experience, she specializes in product operations, Agile methodologies, and SaaS implementation. Colleagues describe her as a hands-on leader, coach, and mentor known for navigating complex situations to achieve successful outcomes.

Beyond her corporate role, Cindy is deeply invested in the Salesforce community, co-leading the Austin Salesforce Admin user group. She is an avid podcast listener, enjoying shows like "Armchair Expert, " "Revisionist History, " and "How I Built This, " which reflects her commitment to continuous learning and staying curious.

She is a Professional Scrum Master and a Certified Salesforce. com Administrator.

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Experience
8 Years
Current Role
VP, Product Management, Enterprise Platforms - Sales and Marketing
Location
Austin, Texas, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Cindy cares about

Salesforce Ecosystem
Her career is centered on Salesforce, from managing enterprise platforms at AmEx to co-leading the Austin Salesforce Admin user group and hiring Salesforce professionals.
Product Management
She has extensive experience leading product management for enterprise platforms at both American Express and Expedia Group, focusing on strategy and implementation.
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Career

Work history

10-2022 - 5-2025
VP, Product Management, Enterprise Platforms - Sales and Marketing
American Express
4-2022 - 11-2022
Senior Director, Product Management
Expedia Group
2-2020 - 11-2022
Director, Salesforce Product Management
Expedia Group
7-2019 - 11-2022
Director, CE and Sales Applications
Expedia Group
1-2016 - 5-2017
Senior Product Manager, Salesforce and Marketo
Yodle
In the press

Media appearances

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Education
2005 - 2007
Masters
The Else School of Management at Millsaps College
2000 - 2004
BS
Millsaps College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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