Cindy Valladares 👋🏼

Judge
DISC Type : Dc

Fractional Marketing Leader at Freelance

Portland, Oregon Metropolitan Area, United States

Overview

Cindy Valladares is a marketing leader with over 15 years of experience shaping strategy for B2B and cybersecurity brands like Cisco and Tripwire. She specializes in content strategy, customer advocacy, and corporate communications. Colleagues describe her as a dynamic, driven, and expert marketing leader who proactively fosters a positive culture.

Outside of her professional life, Cindy is an avid traveler, having recently taken an extended family trip to Mexico to explore the traditions of the Day of the Dead. She values spending quality time with her family and loved ones and is also an avid reader.

She lives by the professional motto "NIHITO" (nothing interesting happens in the office), highlighting her belief in a hands-on, customer-facing approach.

Personality Overview

Demanding

Objective Thinker

Quality Focused

They respond better to strong and respectful interactions.  They are very proud of what they do. More than the product, they care about the effectiveness of the product.

Topics They Care About

Cybersecurity Marketing
Her career is dedicated to this field, having led marketing and thought leadership for prominent security companies like Cisco, Onapsis, and Tripwire.
B2B Storytelling
A core theme in her work is turning complex technical topics into clear, compelling narratives that build trust and accelerate growth for B2B brands.
Women in Cybersecurity
She has written and published articles celebrating female leaders and their advocates in the cybersecurity industry, showing a passion for promoting diversity and inclusion.

Media Appearances

Cindy has no verified media appearances

Work History

11-2024
Fractional Marketing Leader at Freelance
11-2022 - 11-2024
Director Strategy, Storytelling and Advocacy at Cisco
11-2019 - 11-2022
Head of Security Thought Leadership Content & Customer Advocacy - Cisco Security at Cisco
8-2018 - 8-2019
Product Marketing Director at Onapsis Inc.
4-2014 - 7-2018
Director Corporate Communications at Tripwire

Education

MBA from University of Ottawa
BBA from Harding University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Portland, Oregon Metropolitan Area, United States Job Level : Mid-senior Designation : Fractional Marketing Leader at Freelance
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Insights For Selling To Cindy

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cindy is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Cindy

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Cindy move?

  • They can take decisions very fast if you manage to convince them.
  • Can Cindy take some risk or not?

  • The risks don’t matter much to them.

You And Cindy

Personality Compatibility


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