Suzanne Platte

Examiner
DISC Type : cs

Senior Vice President at Bank of America

Los Angeles Metropolitan Area, United States

Overview

Suzanne Platte is a Senior Vice President and Enterprise Marketing local strategy manager at Bank of America. An alumna of Pepperdine Graziadio Business School and UC Irvine, she leads significant brand initiatives and partnerships that connect the bank with large-scale community and sporting events.

Suzanne is passionate about corporate social responsibility and community engagement. She actively champions diversity and inclusion in the workplace and supports programs that increase youth access to sports. Her efforts frequently involve collaboration with major non-profit and athletic organizations.

Her marketing work includes leading Bank of Americas strategic partnerships with the Special Olympics World Games and the Chicago Marathon.

Personality Overview

Late Adopter

Status Quo Seeker

Unexpressive

They do not like taking risks at all and go for proven options in the end.  They are thorough and always follow a systematic approach. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Community Marketing
As an enterprise marketing local strategy manager, she leads partnerships with major events like the Chicago Marathon and Special Olympics to engage the community.
Special Olympics Support
She frequently posts about her pride in Bank of America's support for Special Olympics athletes and events like the World Games in Berlin.
Diversity & Inclusion
She has expressed that a great workplace is one that reflects the diverse communities it serves, encouraging employees to bring their whole selves to work.

Media Appearances

Suzanne has no verified media appearances

Work History

6-2001
Senior Vice President at Bank of America

Education

1994 - 1996
Master of Business Administration (M.B.A.) from Pepperdine Graziadio Business School
1987 - 1991
BA from UC Irvine

More Information

Social Presence :

Prographics :

Exp : 24 Location : Los Angeles Metropolitan Area, United States Job Level : Leadership Designation : Senior Vice President at Bank of America
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Insights For Selling To Suzanne

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Suzanne is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Suzanne

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Suzanne move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Suzanne take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Suzanne

Personality Compatibility


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