Rachel Hobbs

Collaborator
DISC Type : is

Director, Global Brand Public Relations at The Coca-Cola Company

United States

Overview

Rachel is the Director of Global Brand PR at The Coca-Cola Company, specializing in digital content and marketing strategy. A graduate of the University of Georgias Grady College of Journalism, colleagues describe her as enthusiastic, highly motivated, and organized, with strong writing skills.

Outside of her corporate role, Rachel is passionate about social impact and empowerment. She is proud of her companys partnership with the Special Olympics and draws inspiration from prominent female leaders and entrepreneurs like Sara Blakely and Whitney Wolfe.

She is a Certified ScrumMaster (CSM), indicating a proficiency in agile project management methodologies.

Personality Overview

Good Listener

Fair-minded

Example Driven

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  Win-win scenarios can appeal strongly to them. They are more likely to go for proven solutions.

Topics They Care About

Global Brand Storytelling
Leads global brand PR, leveraging her journalism background to craft compelling narratives for iconic campaigns like "Share a Coke".
Digital Content Strategy
Her career includes roles as Director and Head of Content, focusing on strategy for web, blogs, and integrated campaigns at Coca-Cola and Calendly.
Female Leadership
Has publicly shared her inspiration from female founders and leaders who are innovators in their respective industries.

Media Appearances

Rachel has no verified media appearances

Work History

8-2024
Director, Global Brand Public Relations at The Coca-Cola Company
1-2024 - 8-2024
Director, Digital Content at The Coca-Cola Company
3-2021 - 1-2024
Senior Manager, Digital Content at The Coca-Cola Company
12-2017 - 6-2019
Head of Content at Calendly
3-2017 - 12-2017
Senior Marketing Manager at Calendly

Education

Bachelor of Arts in Journalism from Grady College of Journalism and Mass Communication, University of Georgia

More Information

Social Presence :

Prographics :

Exp : 10 Location : United States Job Level : Mid-senior Designation : Director, Global Brand Public Relations at The Coca-Cola Company
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Show genuine interest in solving their problems
  • Summarize the key points at the end of the conversation
  • Show them how they look good by making this decision

DONT's

  • Don’t give the impression of being unproven or risky
  • Don’t push them to make decisions very fast, let them take their time
  • Don’t get into excessive details unless prompted

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Rachel

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Rachel take some risk or not?

  • It is unlikely that they will take many risks.

You And Rachel

Personality Compatibility


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