Lauren Benzie

Wildcard
DISC Type : cis

Vice President, Global Sports Sponsorships & Marketing at Bank of America

Greater Chicago Area, United States

Overview

Lauren Benzie is the Vice President of Global Sports Sponsorships & Marketing at Bank of America, leveraging a Masters degree from Northwestern University. Her background combines corporate finance with digital marketing leadership at technology startups like Novel, showcasing a versatile and dynamic career path.

Outside of her professional life, Lauren has a personal passion for soccer, having grown up playing the sport. During her time at the University of Michigan, she was a member of the Kappa Alpha Theta sorority, indicating an active and engaged collegiate experience.

Her childhood passion for soccer directly aligns with her current role leading global sports sponsorships for a major financial institution.

Personality Overview

ROI Driven

Curious But Skeptical

Requires Proof

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Sports Sponsorship
Leads Global Sports Sponsorships at Bank of America and has expressed personal excitement for partnerships with major figures like Sir David Beckham.
Digital Marketing
Has extensive experience leading marketing for tech startups, including Novel, a no-code video platform, and holds a Master's in Integrated Marketing Communications.
Community Impact
Emphasizes the importance of using sports partnerships for "empowering communities, inspiring individuals, and driving positive impact, " indicating a strong value for social responsibility.

Media Appearances

Lauren has no verified media appearances

Work History

1-2024
Vice President, Global Sports Sponsorships & Marketing at Bank of America
8-2022 - 7-2023
Marketing Manager, High Tech & Software at West Monroe
11-2021 - 7-2022
Head of Marketing and Public Relations at Novel
11-2018 - 11-2021
Director Of Marketing And Public Relations at Cadenza.tv
10-2016 - 10-2018
Treasury Sales Associate at Bank of America Merrill Lynch

Education

2018 - 2020
Master's degree from Northwestern University
2010 - 2014
Bachelor's Degree from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 8 Location : Greater Chicago Area, United States Job Level : Senior Designation : Vice President, Global Sports Sponsorships & Marketing at Bank of America
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Be prepared for a lot of questions, answer them objectively
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Lauren

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Lauren take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Lauren

Personality Compatibility


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