Cindy Y. Lo

Trailblazer
DISC Type : ID

CEO + Owner at Strong Events

Austin, Texas, United States

Overview

Cindy is the CEO of RED VELVET and Strong Events, leveraging over 20 years of experience in the events industry. A graduate of The University of Texas at Austin, she is described by colleagues as an "events mastermind" who is creative, organized, and thoughtful, leading her companies to record revenue in 2024.

Outside of work, Cindy is deeply invested in her local community, having served as Board Chair for Visit Austin. She has a strong passion for global travel and is also dedicated to mentoring and supporting fellow event professionals by sharing resources and opportunities within her network.

Unique fact: An avid adventurer, Cindy has successfully traveled to all seven continents.

Personality Overview

Achievement-Oriented

Informal

Charismatic

They are not against taking risks and can make tough decisions when required.
  If they come to believe in your value proposition, they will be your champion. They are charming and can persuade others to support their decisions.

Topics They Care About

Experiential Marketing
Her agency, RED VELVET, specializes in designing and producing interactive and immersive award-winning event engagements and brand activations globally.
Event Fabrication
Acquired and now leads Strong Events, the longest-running custom events fabrication shop in Austin, expanding her service capabilities.
Austin's Growth
Demonstrates a commitment to the local hospitality and business community through her past role as Board Chair for Visit Austin.

Media Appearances

Strong Events Welcomes a New Owner after 30+ Years of Success in Texas. Featured in Cindy Lo Official Website (Press)

See Now

Work History

8-2023
CEO + Owner at Strong Events
10-2002
CEO + Chief Event Strategist at RED VELVET
10-2018
Executive Board Member at Visit Austin
5-1999 - 3-2003
Integration Consultant at Trilogy Software
6-1998 - 5-1999
Technical Pre-Sales at Trilogy Software

Education

8-1994 - 5-1998
BBA from The University of Texas at Austin
1994 - 1998
BBA from Texas McCombs School of Business

More Information

Social Presence :

Prographics :

Exp : 27 Location : Austin, Texas, United States Job Level : Leadership Designation : CEO + Owner at Strong Events
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Insights For Selling To Cindy Y.

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cindy Y. is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Cindy Y.

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Cindy Y. move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Cindy Y. take some risk or not?

  • If necessary, they will be ready to take risks.

You And Cindy Y.

Personality Compatibility


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