Cintia Sant'Ana

Balancer
DISC Type : S

Chief Operations Officer - Asset Servicing at Brasil Plural

Rio de Janeiro, Rio de Janeiro, Brazil

Overview

Cintia SantAna is a Partner and Chief Operations Officer at Genial, specializing in Asset Servicing. She has a consistent career in financial operations, having held a similar leadership role at Brasil Plural. Her background is in Production Engineering from the Universidade Federal do Rio de Janeiro, and she holds a CPA 20 certification.

She serves as a director for several entities within the Genial and Plural Partners group, including the bank and the investment brokerage.

Personality Overview

Diplomatic

Formal Mannered

Slow To Decisions

They are comfortable taking a long term view.  They are polite and respectful but practical. Even if it takes time, they prefer following the process.

Topics They Care About

Asset Servicing
Her primary role as Partner and COO at Genial is focused on this area, overseeing operations for asset management and fund administration.
Fiduciary Administration
Public documents consistently name her as the director responsible for fiduciary administration services, a key part of her role in managing investment portfolios for clients.
Financial Operations
As Chief Operations Officer at both Genial and its predecessor, Brasil Plural, she has a long and consistent track record of leading complex financial operations.

Media Appearances

Cintia has no verified media appearances

Work History

7-2018
Chief Operations Officer - Asset Servicing at Brasil Plural

Education

1991 - 1995
Engenharia from Universidade Federal do Rio de Janeiro

More Information

Social Presence :

Prographics :

Exp : 7 Location : Rio de Janeiro, Rio de Janeiro, Brazil Job Level : Leadership Designation : Chief Operations Officer - Asset Servicing at Brasil Plural
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Insights For Selling To Cintia

During A Call Or A Meeting

DO's

  • Unless they are the decision maker, bring other stakeholders into the process early
  • Share information about the process and how it would address all concerns
  • Be personal and polite and slightly formal

DONT's

  • Don’t try to be overly social in the early interactions
  • Don’t push them for a no, take the lack of yes as a no after a certain point
  • Ensure that you don’t seem disinterested when speaking to them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cintia is

  • What matters the most to them is low risk, adoption by others and proven case studies.
  • Will you ever get a clear answer from Cintia

  • They never like to say no directly, they postpone the decisions or just go silent.

Insights For Deal Planning

    How fast (or slow) will Cintia move?

  • They can be very slow in making decisions.
  • Can Cintia take some risk or not?

  • They are very likely to play it safe rather than taking risk.

You And Cintia

Personality Compatibility


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