Claas Zobel

Pioneer
DISC Type : sid

Global Brand Management - Global Team Lead Cooling Solutions & Portfolio at Mast-Jägermeister SE

Wolfenbüttel, Lower Saxony, Germany

Overview

Claas Zobel leads the Global Cooling Solutions & Portfolio team at Mast-Jägermeister SE. He focuses on enhancing the customer experience through innovation in the brands cooling technology, such as its signature tap machines. Recently, he has been instrumental in driving the companys sustainability initiatives within his department.

Outside of his professional responsibilities, Claas is a sports enthusiast with a particular interest in European football, and is known to follow the professional club Real Madrid C. F.

He is spearheading Jägermeisters "Meister Book Rental & Repair" program, a sustainability initiative to extend the life of cooling devices.

Personality Overview

Dynamic But Sincere

Friendly But Fast

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Sustainable Tech
He is publicly quoted on the importance of reducing the ecological footprint of Jägermeister's cooling devices through increased efficiency and repair programs.
Marketing Innovation
He has provided testimonials praising partners for helping turn "ambitious ideas into tangible, market-ready concepts, " indicating a focus on practical innovation.
Brand Experience
His career progression from experiential marketing to his current role shows a long-term focus on delivering the 'perfect serve' and the best possible consumer experience.

Media Appearances

Claas has no verified media appearances

Work History

11-2024
Global Brand Management - Global Team Lead Cooling Solutions & Portfolio at Mast-Jägermeister SE
5-2021 - 11-2024
Global Brand Portfolio - Teamlead CSP at Mast-Jägermeister SE
4-2018 - 5-2021
Manager Global Experiential Marketing at Mast-Jägermeister SE

Education

Education details unavailable from VWA Hochschule für berufsbegleitendes Studium

More Information

Social Presence :

Prographics :

Exp : 7 Location : Wolfenbüttel, Lower Saxony, Germany Job Level : Middle Designation : Global Brand Management - Global Team Lead Cooling Solutions & Portfolio at Mast-Jägermeister SE
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Insights For Selling To Claas

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claas is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Claas

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Claas move?

  • They are generally fast movers and can take quick decisions
  • Can Claas take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Claas

Personality Compatibility


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