Claire Ashley

Inspirer
DISC Type : di

SVP Innovation & Commercialization at Full Circle Brands

New York, New York, United States

Overview

Claire Ashley is a product and innovation executive, currently serving as the SVP of Innovation & Commercialization at Full Circle Brands. With a strong background in hardware and consumer goods from her time as a Category Director at OXO, she excels at developing successful businesses through user-centered design and superior execution. Colleagues note her rare blend of high-level vision and the ability to get things done.


She has a keen eye for identifying market gaps, demonstrated by her successful leadership in launching a new line of coffee products at OXO after analyzing the mediocre state of the existing market.

Personality Overview

Decisive

Generous

Charming & Persuasive

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Product Innovation
Her career is defined by leading product development and innovation, from Senior Product Manager to her current SVP role at Full Circle Brands.
Sustainability
Her professional headline and a recent social media post highlight her focus on sustainability within the consumer products industry.
Consumer Goods
She has extensive experience in the consumer goods sector, having worked for major brands like Full Circle Brands, OXO, and Hamilton Beach.

Media Appearances

Claire has no verified media appearances

Work History

6-2023
SVP Innovation & Commercialization at Full Circle Brands
7-2021 - 6-2023
Head of Product at Poplar
6-2014 - 7-2021
Category Director at OXO
5-2012 - 6-2014
Senior Product Manager at OXO
4-2011 - 5-2012
Senior Product Manager at Hamilton Beach Brands Inc.

Education

Master from Aix-Marseille Graduate School of Management - IAE
Bachelor from Université Paris Dauphine - PSL

More Information

Social Presence :

Prographics :

Exp : 20 Location : New York, New York, United States Job Level : Leadership Designation : SVP Innovation & Commercialization at Full Circle Brands
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Insights For Selling To Claire

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claire is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Claire

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Claire move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Claire take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Claire

Personality Compatibility


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