Claire Richardson-Critcher is the Co-Founder of As the Crow Flies, where she focuses on making new business development simple and scalable. A seasoned director with experience at McCann and UM Worldwide, she is ranked in the top 5% of the UK’s BD100. Colleagues describe her as strategic, smart, and incredibly supportive.
Outside of her primary role, Claire values team culture, dedicating regular away days for strategic planning and reflection with her colleagues. She also actively participates in and promotes charitable campaigns, such as using social media to drive donations for Movember.
Unique fact: Claire holds a BA Hons degree from De Montfort University.
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