Claire Richardson-Critcher in

Claire Richardson-Critcher

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Co-Founder at As the Crow Flies
📍 United Kingdom

Claire Richardson-Critcher is the Co-Founder of As the Crow Flies, where she focuses on making new business development simple and scalable. A seasoned director with experience at McCann and UM Worldwide, she is ranked in the top 5% of the UK’s BD100. Colleagues describe her as strategic, smart, and incredibly supportive.

Outside of her primary role, Claire values team culture, dedicating regular away days for strategic planning and reflection with her colleagues. She also actively participates in and promotes charitable campaigns, such as using social media to drive donations for Movember.

Unique fact: Claire holds a BA Hons degree from De Montfort University.

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Experience
15 Years
Current Role
Co-Founder
Job Level
Leadership
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Claire cares about

Scalable Business Growth
Her company's mission is to transform new business from an "unpredictable dark art to a simple, scalable engine for growth" for creative industries.
Referral-Based Acquisition
She is a vocal advocate for referral programs, highlighting how one client achieved three new briefs in six weeks with zero acquisition cost.
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Career

Work history

10-2023
Co-Founder
As the Crow Flies
6-2018 - 9-2023
Digital Business Development Director
McCann
6-2018 - 9-2023
Business Development Director
UM Worldwide
4-2014 - 5-2018
Business Development Director (Partner)
Creative Spark - Brand & Digital agency
10-2011 - 4-2014
Business Development Manager
Creative Spark - Brand & Digital agency
In the press

Media appearances

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Education
2002 - 2005
BA Hons 2:1
De Montfort University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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