Claire Richardson-Critcher

Trailblazer
DISC Type : ID

Co-Founder at As the Crow Flies

United Kingdom

Overview

Claire Richardson-Critcher is the Co-Founder of As the Crow Flies, where she focuses on making new business development simple and scalable. A seasoned director with experience at McCann and UM Worldwide, she is ranked in the top 5% of the UK’s BD100. Colleagues describe her as strategic, smart, and incredibly supportive.

Outside of her primary role, Claire values team culture, dedicating regular away days for strategic planning and reflection with her colleagues. She also actively participates in and promotes charitable campaigns, such as using social media to drive donations for Movember.

Unique fact: Claire holds a BA Hons degree from De Montfort University.

Personality Overview

Values Relationships

Informal

Persuasive

They are more likely to accept new and exciting technologies.  A combination of speed and relationship gets the best response from them. They prefer to ensure that they are in control of the situation.

Topics They Care About

Scalable Business Growth
Her company's mission is to transform new business from an "unpredictable dark art to a simple, scalable engine for growth" for creative industries.
Referral-Based Acquisition
She is a vocal advocate for referral programs, highlighting how one client achieved three new briefs in six weeks with zero acquisition cost.
Strategic Differentiation
Emphasizes helping businesses scale by embedding systems that focus on two key factors: discipline and differentiation in the market.

Media Appearances

Claire has no verified media appearances

Work History

10-2023
Co-Founder at As the Crow Flies
6-2018 - 9-2023
Digital Business Development Director at McCann
6-2018 - 9-2023
Business Development Director at UM Worldwide
4-2014 - 5-2018
Business Development Director (Partner) at Creative Spark - Brand & Digital agency
10-2011 - 4-2014
Business Development Manager at Creative Spark - Brand & Digital agency

Education

2002 - 2005
BA Hons 2:1 from De Montfort University

More Information

Social Presence :

Prographics :

Exp : 15 Location : United Kingdom Job Level : Leadership Designation : Co-Founder at As the Crow Flies
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Insights For Selling To Claire

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Keep your pitch focused on the impact but nurture the relationship too
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claire is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Claire

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Claire move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Claire take some risk or not?

  • If necessary, they will be ready to take risks.

You And Claire

Personality Compatibility


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