Claire Smedley

Critic
DISC Type : C

Head of Marketing & Communications at IMAP - International Mergers and Acquisitions Partnership

Greater Barcelona Metropolitan Area, Spain

Overview

With over 25 years in communications and marketing, Claire Smedley is the Head of Marketing & Communications at IMAP. She leads a global team of nearly 60 people, leveraging her expertise in PR and content creation. Claire holds an Advanced Certificate in Marketing Management Practice from The Chartered Institute of Marketing.

Originally from Scotland, Claire lives in Montgat, Barcelona. She is a published author of childrens books and a guide to local life, "Catalonia in a nutshell. " Her personal interests include art, music, solidarity events, and her two Russian tortoises, Txomin and Arthur, demonstrating a deep connection to her local culture and creative pursuits.

Unique fact: Claire appeared on a local Barcelona television show to discuss the invention of the digestive biscuit.

Personality Overview

Information Seeker

Precise

ROI Driven

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Global M&A Marketing
As Head of Marketing for IMAP, an international M&A partnership, she is deeply involved in marketing strategies for the global mid-market.
Content Strategy
Identifies as an author and editor whose "super power" is words. She has published multiple books and creates video content for her firm.
Catalan Culture
Authored the book "Catalonia in a nutshell - Son bojos aquests Catalans" and has lived in the Barcelona area for many years.

Media Appearances

Claire has no verified media appearances

Work History

2-2022
Head of Marketing & Communications at IMAP - International Mergers and Acquisitions Partnership
2017
Senior Writer/Editor/Marketing/Communications at IMAP - International Mergers and Acquisitions Partnership
2015 - 2-2016
Head of Communications & PR at IMAP - Global Mergers & Acquisitions Advisory
5-2013 - 7-2015
Public Relations & Communications Director at Asia Pacific Investment House (APIH)
2012 - 2014
Completed Professional Development Activity for 2012-2013-2014 at Chartered Institute of Marketing - Chartered CPD Programme

Education

2013 - 2014
CIM - Implementing Digital Campaigns Module (CAM Diploma in Digital Campaign Planning) from The London School of Marketing
2002 - 2002
Advanced Certificate in Marketing Management Practice from The Chartered Institute of Marketing (CIM)

More Information

Social Presence :

Prographics :

Exp : 27 Location : Greater Barcelona Metropolitan Area, Spain Job Level : Mid-senior Designation : Head of Marketing & Communications at IMAP - International Mergers and Acquisitions Partnership
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Insights For Selling To Claire

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claire is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Claire

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Claire move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Claire take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Claire

Personality Compatibility


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