Claire Summers

Evaluator
DISC Type : dcs

Marketing Executive at Bravissimo

Kenilworth, England, United Kingdom

Overview

Claire Summers is a versatile marketing executive with a background in multi-channel marketing for major brands like Bravissimo. Educated at Nottingham Trent University, her experience spans pharmaceuticals, toy manufacturing, and higher education, focusing on bringing products and services to diverse audiences. People who have worked with her describe her as professional, caring, and friendly.

Outside of her corporate role, Claire is the owner of Time & Tide Holistic and Beauty Therapy. She is a skilled therapist specializing in aromatherapy, massage, and various beauty treatments. This venture reflects her passion for wellness and organic products, serving as a consultant for Neals Yard Organic.

She has successfully managed her own holistic and beauty business, creating an independent income stream even during challenging lockdown periods.

Personality Overview

Quality Focused

Thorough Evaluator

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Multi-channel Marketing
Her role at Bravissimo and previous marketing positions at the University of Warwick and Britains Petite Limited involved a wide range of marketing channels and strategies.
Holistic Wellness
As the owner of a holistic and beauty therapy business, she has deep expertise in aromatherapy, massage, and holistic facials, showing a personal and professional passion for well-being.
Organic Products
She is an Independent Consultant for Neals Yard Organic, using their products in her business and highlighting a commitment to natural and organic solutions.

Media Appearances

Claire has no verified media appearances

Work History

6-2023
Marketing Executive at Bravissimo
9-2006 - 6-2023
Owner at Time & Tide Holistic and Beauty Therapy
7-1995 - 7-1999
Marketing Manager, Hospitality Services at University of Warwick
2-1992 - 7-1995
Marketing Executive at Britains Petite Limited
6-1989 - 3-1990
Marketing Assistant at Upjohn Pharmaceuticals

Education

1989 - 1991
CIM Diploma from Nottingham Trent University
1987 - 1991
BA Hons from Nottingham Trent University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Kenilworth, England, United Kingdom Job Level : N/A Designation : Marketing Executive at Bravissimo
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Insights For Selling To Claire

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claire is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Claire

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Claire move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Claire take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Claire

Personality Compatibility


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