Claire Thomson

Observer
DISC Type : ci

Digital Marketing & Engagement Manager at Canal & River Trust

United Kingdom

Overview

Claire Thomson is a digital marketing leader with 14 years of experience specializing in lead generation, digital performance, and supporter engagement, primarily within the non-profit sector. She holds a Bachelor of Fine Arts from Coventry University and is described by colleagues as hard-working, collaborative, proactive, and caring.

Her connection to her work is deeply personal, stemming from a passion for canals that began decades before her 10-year career with the Canal & River Trust. This unique alignment of personal history and professional life fuels her dedication to the charitys mission.

Unique fact: Claires professional dedication to canals is rooted in personal memories and a passion for them that started in her childhood.

Personality Overview

Assertive

Example Seeker

Curious

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Performance Marketing
Her current role focuses on digital performance, and she recently posted about hiring specialists in acquisition, paid social, and data science.
Non-Profit Engagement
She has dedicated 10 years to the non-profit sector, specializing in supporter engagement and managing marketing for a national charity.
Team Leadership
She leads a team of digital marketers and manages external agency partners. Recommendations praise her as a great leader and mentor.

Media Appearances

Claire has no verified media appearances

Work History

1-2018
Digital Marketing & Engagement Manager at Canal & River Trust
7-2015 - 1-2018
Digital Marketing Manager at Canal & River Trust
1-2014 - 5-2015
Digital Account Manager at UM Australia
6-2013 - 12-2013
Digital Account Manager at REBORN
4-2012 - 5-2013
Campaign Marketing Officer at VisitCanberra

Education

Bachelor of Fine Arts (BFA) from Coventry University
Art Foundation from Amersham and Wycombe College

More Information

Social Presence :

Prographics :

Exp : 16 Location : United Kingdom Job Level : Middle Designation : Digital Marketing & Engagement Manager at Canal & River Trust
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Insights For Selling To Claire

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Invite them for a social do but don’t rely solely on the relationship
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claire is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Claire

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Claire move?

  • They like to analyze well and then make their decisions.
  • Can Claire take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Claire

Personality Compatibility


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