Claire Van den Broek

Claire van den Broek is the Managing Director of True Price, an organization focused on integrating social and environmental costs into product pricing. Her work involves developing partnerships with governments, NGOs, and universities to drive systemic change. She holds an MSc from Erasmus University Rotterdam and has a diverse background in corporate and non-profit sectors.

Claire is passionate about creating a fair and sustainable economy. Her public commentary shows a deep commitment to authentic sustainability, criticizing incremental progress and advocating for transparency to uncover the real impact of products. She believes in collaborative action to achieve transformative change in our economic systems.

She is a member of SER Topvrouwen, a Dutch network that promotes female leadership to the top of the corporate world.