Claire Van den Broek

Enigma
DISC Type : cid

Member of SER Topvrouwen at SER Topvrouwen

The Hague, South Holland, Netherlands

Overview

Claire van den Broek is the Managing Director of True Price, an organization focused on integrating social and environmental costs into product pricing. Her work involves developing partnerships with governments, NGOs, and universities to drive systemic change. She holds an MSc from Erasmus University Rotterdam and has a diverse background in corporate and non-profit sectors.

Claire is passionate about creating a fair and sustainable economy. Her public commentary shows a deep commitment to authentic sustainability, criticizing incremental progress and advocating for transparency to uncover the real impact of products. She believes in collaborative action to achieve transformative change in our economic systems.

She is a member of SER Topvrouwen, a Dutch network that promotes female leadership to the top of the corporate world.

Personality Overview

Friendly Yet Blunt

Persuasive & Assertive

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

True Cost Accounting
As Managing Director of True Price, she leads the movement to calculate and implement the true social and environmental costs of products to foster a sustainable economy.
Sustainable Food Systems
Actively involved in global discussions and partnerships, such as with the FAO, to use true pricing to make sustainable and healthy food accessible and fair for all.
Impact Measurement
Her work focuses on making the hidden environmental and social impacts of business visible and measurable, enabling better decisions for people, planet, and profit.

Media Appearances

Claire has no verified media appearances

Work History

4-2025
Member of SER Topvrouwen at SER Topvrouwen
2-2024
Managing Director at True Price
6-2021 - 2-2024
Head of Public Affairs at Impact Institute (spinoff True Price)
8-2017 - 5-2021
Corporate Partnerships Manager / Team Coordinator at Save the Children Nederland
8-2015 - 4-2017
Category Manager at Ahold Delhaize

Education

9-2022 - 12-2022
Leergang Board Potentials from Nationaal Register Governance
2007 - 2009
MSc/Drs. from Rotterdam School of Management, Erasmus University

More Information

Social Presence :

Prographics :

Exp : 10 Location : The Hague, South Holland, Netherlands Job Level : Mid-senior Designation : Member of SER Topvrouwen at SER Topvrouwen
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Insights For Selling To Claire

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claire is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Claire

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Claire move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Claire take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Claire

Personality Compatibility


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