Claire Widd FIIC MCIM

Evaluator
DISC Type : csd

Director of Marketing and Communications at UKAS

Greater Leicester Area, United Kingdom

Overview

Claire is an award-winning Director of Marketing and Communications at UKAS, with extensive experience in employee engagement, organisational culture, and strategic communications. She is a Fellow of the Institute of Internal Communication and holds advanced marketing diplomas. Colleagues praise her as dedicated, expert, thorough, and professional, with a proven ability to deliver measurable business outcomes.

While her public profile is focused on her professional achievements, she has expressed a deep passion for mentoring and knowledge-sharing within the communications field, serving as a judge for the IoIC Awards to help elevate the profession.

She recently represented UKAS at the first global ISO, IEC, and ITU AI Summit in Seoul, highlighting her involvement in shaping standards for emerging technologies.

Personality Overview

Thorough Evaluator

Quality Focused

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

AI Quality Infrastructure
Represents UKAS in the AIQI Consortium and actively promotes standards for AI management systems, such as ISO/IEC 42006, on the global stage.
Employee Engagement
Her passion is developing strategic initiatives that enhance employee experience and transform organisational cultures, viewing it as essential for talent retention and business success.
Strategic Communications
Focuses on partnering with executive leadership to deliver high-impact, measurable business outcomes and thrives on tackling complex communication challenges.

Media Appearances

Claire has no verified media appearances

Work History

1-2025
Director of Marketing and Communications at UKAS
5-2024 - 10-2024
Director, Employee Experience & Communications at Rackspace Technology
1-2023 - 5-2024
Head of Private Cloud Communications & Engagement at Rackspace Technology
7-2021 - 1-2023
EMEA Senior Internal Communications Manager at Rackspace Technology
6-2021 - 7-2021
Marketing Communications Consultant at Lloyd's Register

Education

2013 - 2014
CIM Professional Certificate in Marketing from Oxford College of Marketing
2014 - 2015
CIM Diploma in Professional Marketing (Digital Strategy) from Oxford College of Marketing

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Leicester Area, United Kingdom Job Level : Mid-senior Designation : Director of Marketing and Communications at UKAS
URL has been copied!

Insights For Selling To Claire

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claire is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Claire

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Claire move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Claire take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Claire

Personality Compatibility


Other UKAS Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.