Clare Blackburn

Visionary
DISC Type : Ds

Head of Digital Governance & Transformation at The Football Association

Wembley, England, United Kingdom

Overview

Clare Blackburn is the Head of Digital Governance & Transformation at The Football Association, with a background as Group IS Director at United Biscuits. A graduate of the University of York, she is skilled in change management, programme delivery, and budgeting within the sports and manufacturing industries.

Clare is passionate about driving diversity in football and technology, actively participating in events like WeAreTechFestival. She follows emerging trends, showing a keen interest in agentic AI and its applications in sport by attending industry conferences such as Cognizants Discovery 2025.

She holds a degree in History from the University of York.

Personality Overview

Goal-Oriented

Early Adopter

Direct & Assertive

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Digital Transformation
Her current title is Head of Digital Governance & Transformation, making this a central focus of her role at The Football Association.
Diversity in Football
Attended and promoted the #WeAreTechFestival with colleagues to help drive diversity within football.
AI in Sports
She expressed interest in agentic AI and the application of technology to sport after attending a Cognizant conference in 2025.

Media Appearances

Clare has no verified media appearances

Work History

8-2022
Head of Digital Governance & Transformation at The Football Association
5-2016 - 7-2022
Head of Delivery Management (Digital Technology) at The Football Association
7-2014 - 5-2016
Business Consultant at Self-Employed
8-2004 - 4-2006
Group IS Director at United Biscuits
4-1999 - 8-2004
Head Of Application Development at United Biscuits

Education

1986 - 1989
History from University of York
Education details unavailable from Wanstead High School

More Information

Social Presence :

Prographics :

Exp : 18 Location : Wembley, England, United Kingdom Job Level : Mid-senior Designation : Head of Digital Governance & Transformation at The Football Association
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Insights For Selling To Clare

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • During followups, use phone or text if needed, they should be fine
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Clare is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Clare

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Clare move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Clare take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Clare

Personality Compatibility


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