Clare Robertson

Enthusiast
DISC Type : i

Head of Brand at Potter & Moore Innovations

United Kingdom

Overview

Clare Robertson is the Head of Brand at Potter and Moore Innovations, with over a decade of experience managing Health & Beauty brands. A graduate of the Surrey Institute of Art and Design, she has a track record of delivering year-over-year sales growth through new product development and 360-degree marketing campaigns.

Clares background includes product development in the fashion jewellery industry and buying for niche crafts like home décor, art, and cake decorating. This diverse experience highlights her creative foundation and appreciation for design, which she applies to her brand management career.

Before managing beauty brands, Clare developed jewellery for the fashion industry and sourced niche crafts from the Far East.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Product Innovation
She is focused on turning ideas into on-shelf products at a rapid pace and is actively hiring for innovation-focused roles on her team.
Health & Beauty Sector
Her career is centered on developing and managing brands within the Health and Beauty industry, focusing on portfolio growth and market strategy.
Travel Retail
She is actively expanding her brand's presence in the travel retail channel, attending industry events like DFNI Barcelona and the World Health Expo in Dubai.

Media Appearances

Clare has no verified media appearances

Work History

5-2025
Head of Brand at Potter & Moore Innovations
10-2022 - 5-2025
Senior Brand Manager at Potter & Moore Innovations
8-2017 - 10-2022
Brand Manager at Potter & Moore Innovations
9-2013 - 3-2016
Assistant Buyer - Niche Craft at Ideal Shopping Direct
1-2005 - 9-2013
Account Manager at Simon Harrison Ltd

Education

1997 - 2000
Upper 2.1 Bachelor of Arts (BA) from Surrey Institute of Art and Design
Education details unavailable from Arthur Mellows Village College

More Information

Social Presence :

Prographics :

Exp : 23 Location : United Kingdom Job Level : Mid-senior Designation : Head of Brand at Potter & Moore Innovations
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Insights For Selling To Clare

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Clare is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Clare

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Clare move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Clare take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Clare

Personality Compatibility


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