Claude Salzberger

Enthusiast
DISC Type : i

Founding Partner & President at MBLM

New York, New York, United States

Overview

Claude Salzberger is a highly regarded brand strategist and the Founding Partner of MBLM. Educated as an architect at Cornell University, he has dedicated his career to building intimacy between people and brands, leading major programs for global companies like American Airlines, UPS, and British Airways.

His professional focus is on the intersection of strategy, design, and technology to foster emotional connections. His architectural background provides a unique, structural approach to brand creation, viewing brands as complex systems that need to be designed with purpose and clarity to resonate deeply with consumers.

Claude is the co-founder of two major international branding agencies: FutureBrand and MBLM.

Personality Overview

Optimistic

Non-Confrontational

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Brand Intimacy
He founded MBLM with the specific mission to create greater intimacy between people, brands, and technology, a core philosophy he frequently speaks about.
Global Brand Programs
Has led comprehensive, high-profile branding initiatives for a multitude of international corporations, including Telefónica, GM, and the Mexico Tourism Board.
Future of Marketing
Offers a unique perspective on branding's evolution and the strategies required for success in an increasingly complex marketing landscape.

Media Appearances

Claude has no verified media appearances

Work History

10-2004 - 12-2023
Founding Partner & President at MBLM
Founding Partner and President at FutureBrand
Founding Partner / Creative Director at DiefenbachElkins
Vice President & Creative Director at Landor Associates

Education

9-1970 - 5-1975
Bachelor of Architecture (B.Arch.) from Cornell University

More Information

Social Presence :

Prographics :

Exp : 19 Location : New York, New York, United States Job Level : Mid-senior Designation : Founding Partner & President at MBLM
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Insights For Selling To Claude

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Compliment them about their personality if you get a chance
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claude is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Claude

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Claude move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Claude take some risk or not?

  • They can take some low-probability risks if needed.

You And Claude

Personality Compatibility


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