Claude Salzberger in

Claude Salzberger

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Founding Partner & President at MBLM
📍 New York, New York, United States

Claude Salzberger is a highly regarded brand strategist and the Founding Partner of MBLM. Educated as an architect at Cornell University, he has dedicated his career to building intimacy between people and brands, leading major programs for global companies like American Airlines, UPS, and British Airways.

His professional focus is on the intersection of strategy, design, and technology to foster emotional connections. His architectural background provides a unique, structural approach to brand creation, viewing brands as complex systems that need to be designed with purpose and clarity to resonate deeply with consumers.

Claude is the co-founder of two major international branding agencies: FutureBrand and MBLM.

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Experience
19 Years
Current Role
Founding Partner & President
Job Level
Mid-senior
Location
New York, New York, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Claude cares about

Brand Intimacy
He founded MBLM with the specific mission to create greater intimacy between people, brands, and technology, a core philosophy he frequently speaks about.
Global Brand Programs
Has led comprehensive, high-profile branding initiatives for a multitude of international corporations, including Telefónica, GM, and the Mexico Tourism Board.
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Career

Work history

10-2004 - 12-2023
Founding Partner & President
MBLM
Founding Partner and President
FutureBrand
Founding Partner / Creative Director
DiefenbachElkins
Vice President & Creative Director
Landor Associates
In the press

Media appearances

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Education
9-1970 - 5-1975
Bachelor of Architecture (B.Arch.)
Cornell University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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